Campaign India starts the countdown to the new year with an industry leader putting down one learning from 2017 and an expectation from 2018.
Here's what Mandeep Malhotra, CEO, The Social Street, has to say:
A learning from 2017...
Nothing is constant.
The biggest disruptors of the year were demonetisation and GST. The impact of the sudden implementation was felt across businesses. It thought us all a vital lesson in the importance of contingency planning from a business stand perspective. It has become imperative to safeguard your business, and not just from nature but also the overall atmosphere in country, be it the changes in the economy or new policies.
An expectation from 2018...
Status quo will not work.
It’s time for advertising to get back up on its feet and reach out for new businesses, new clients, new hires, new teams with diverse skill sets. You can’t keep living on past glory. 2018 will be the best time to shake up this status quo and look forward to positive growth.