ITC Foods rolls out latest campaign for Bingo!'s new flavour

ITC Foods has recently rolled out its latest TV-led campaign for Bingo! chips. The campaign promotes the brand's latest flavour, Red Chilli Bijli, and has been created by Ogilvy India. Speaking to Campaign India, Malvika Mehra, group creative director, Ogilvy India said, "Basically the objective was to announce the really spicy Red Chilli Bijli flavour of potato chips from the Bingo! stable."

by Campaign India Team