ITC diversifies personal care offering
ITC is diversifying its personal care division with the launch of its shampoo range, under its personal care umbrella brand Vivel. The company has launched a mass media campaign to push the launch which has been created by Law & Kenneth. The campaign features south Indian actress Trisha as its brand ambassador. The TVC broke on air on Sunday.
by Campaign India Team
Sign In
Trouble signing in?
Register for free
✓ Access limited free articles each month
✓ Email bulletins – top industry news and insights delivered straight to your inbox
Subscribe
✓ All the latest local and global industry news
✓ The most inspirational and innovative campaigns
✓ Interviews and opinion from leading industry figures