Preeti Hoon
May 21, 2024

Italian skincare brand Rilastil enters India, hunts for digital agency

Rilastil intends to hire a digital agency in phase two of its launch starting in July.

Italian skincare brand Rilastil enters India, hunts for digital agency

Italian dermatological skincare brand Rilastil has announced its India launch with a range of products recommended by dermatologists.

The initial launch includes seven products such as Rilastil Aqua, Rilastil Sun System, and Rilastil D-Clar, with plans to expand to 15 products by the end of the year. The brand, owned by Ganassini Group, is targeting metropolitan areas and Tier II cities like Lucknow and Chandigarh in its first phase.

As confirmed to Campaign, Rilastil intends to hire a digital agency in phase two of its launch starting in July, followed by the introduction of more products in phase three in October 2024.

Commenting on the launch, Giorgio Berni, managing director, Asia Pacific, said, “Introducing our product range in India is a momentous occasion for the brand, representing a significant milestone as we connect with a new cohort of discerning consumers."

Rilastil will focus on dermatologist recommendations, reaching them through events and conferences. “We are banking on word-of-mouth and expertise of doctors as it is a sensitive category where knowledge plays a vital role for consumer choice,” said Karan Narula, head of India operations.

The company also plans to leverage omni-channel platforms, including e-commerce and over-the-counter placements. “We are also planning for over-the-counter placements and making the products available on certain e-commerce portals as well,” Narula added.

Founded in Italy in 1972, Rilastil is known for its high-quality dermatological solutions and is present in 90 countries.

Source:
Campaign India

Related Articles

Just Published

4 hours ago

India dominates Effies APAC 2024 finalists

No less than 47 of the 121 APAC finalists hail from India, more than Australia and New Zealand, it's next two competitors, combined.

5 hours ago

Beyond rainbow logos: Navigating Pride month in the ...

While some brands genuinely care about, and support, the LGBTQ+ community through the year, others indulge in rainbow-washing during Pride Month just to be trendy.

5 hours ago

Campaign Global Agency of the Year Awards 2023: ...

India's White Rivers Media grabbed the silver in the Independent Digital Agency of the Year category at the inaugural ceremony.

5 hours ago

IAS partners with Pinterest, Reddit to provide ...

The partnerships will give global advertisers an additional layer of third-party transparency as they reach and engage with social media platforms.