Campaign India Team
Feb 13, 2018

Isobar to handle digital for Grohe and American Standard

The agency won the account following a multi-agency pitch

Isobar to handle digital for Grohe and American Standard
Isobar India has won the digital duties for American Standard and Grohe following a multi-agency pitch. Both the brands come under Lixil Water Technology, a player in the housing and building industry. The agency's Delhi office will handle the account. 
 
Aparna Deshmukh, senior director marketing, Lixil Water Technology, said, “We at Lixil India are delighted to have Isobar on board as our digital partner at this exciting juncture of our journey. Our brands Grohe and American Standard are very strong in their segments. As we transition into a stronger consumer-centred, architect and designer preferred business, we look forward to developing category disrupting communication and engagement platforms that will accelerate our growth and leadership. We believe we have found the right partner to help us in the next chapter of our story.”
 
Gopa Kumar, EVP, Isobar India, said, “We're excited and proud that Lixil Water Technology has selected Isobar as the digital partner for its India operations to build connections with consumers across markets. We look forward to elevating this luxury brand to be the top digital brand in its category by delivering strategically informed, inspirational and creative work.”
 
 
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

60% of millennial, Gen Z transactions fulfilled via ...

‘The Next Normal: The Rise of the Contactless Economy' study looks at impact of a contactless world on consumer behaviour

1 day ago

Reddit launches in-house agency to help brands tap ...

KarmaLab will offer workshops and insights for brands from Reddit users

1 day ago

Blog: Biden admin ropes in McDonald's to drive ...

The author suggests that the Government of India could also reach out to companies that have large rural outreach to help carry vaccine messages on their packaging