Isobar to handle digital for Grohe and American Standard

Isobar India has won the digital duties for American Standard and Grohe following a multi-agency pitch. Both the brands come under Lixil Water Technology, a player in the housing and building industry. The agency's Delhi office will handle the account. 

 

Aparna Deshmukh, senior director marketing, Lixil Water Technology, said, “We at Lixil India are delighted to have Isobar on board as our digital partner at this exciting juncture of our journey. Our brands Grohe and American Standard are very strong in their segments. As we transition into a stronger consumer-centred, architect and designer preferred business, we look forward to developing category disrupting communication and engagement platforms that will accelerate our growth and leadership. We believe we have found the right partner to help us in the next chapter of our story.”

 

Gopa Kumar, EVP, Isobar India, said, “We're excited and proud that Lixil Water Technology has selected Isobar as the digital partner for its India operations to build connections with consumers across markets. We look forward to elevating this luxury brand to be the top digital brand in its category by delivering strategically informed, inspirational and creative work.”