Campaign India Team
Oct 08, 2018

American Standard holds nothing back

Watch the campaign conceptualised by Daiko FHO here

Sanitaryware brand, American Standard has unveiled a multi-media campaign. The campaign has developed a creative property of an American Standard family - a young, contemporary, premium family that visually holds the campaign together. The four TVC executions show the family in different situations that explains the functional superiority of American Standard products in an engaging, humorous manner.

Apart from the four TVCs, the campaign includes an outdoor and a strong digital push. The TV campaign includes all major national channels with a particular focus on news channels as well as regional channels. “We wanted to create an engaging, approachable and premium brand imagery that drives consumer awareness, store traffic and sales,” says Aparna Deshmukh, senior director, marketing, Lixil South Asia.
 
The company has also deployed hundreds of handheld devices at the store level. The devices help the consumer navigate the product portfolio, choose products and place orders at the store.

Watch the three remaining TVCs here:

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
#MeToo: Happy's Bodhisatwa apologises for being 'sexually inappropriate'
Premium
4 hours ago

#MeToo: Happy's Bodhisatwa apologises for being ...

Pens an open letter through which he accepts the consequences of his actions however severe they are

Premium
MMGB: Meet Grant and laugh at the 'trauma of a career in advertising'
Premium
13 hours ago

MMGB: Meet Grant and laugh at the 'trauma of a ...

The new ad by Cummins & Partners is a clever send-up of the industry that everyone must wish they'd made.

Premium
Cindy Gallop: India's men must call out harassment too
Premium
14 hours ago

Cindy Gallop: India's men must call out harassment too

As women in the Indian advertising industry continue to share allegations, the British advertising consultant and vocal supporter of the #MeToo movement calls for more women—and men—in India to keep speaking up.

Premium
#MeToo: COA's statement on Rahul Johri
Premium
14 hours ago

#MeToo: COA's statement on Rahul Johri

Allegations were made against Johri while he was at Discovery