Campaign India Team
Oct 08, 2018

American Standard holds nothing back

Watch the campaign conceptualised by Daiko FHO here

Sanitaryware brand, American Standard has unveiled a multi-media campaign. The campaign has developed a creative property of an American Standard family - a young, contemporary, premium family that visually holds the campaign together. The four TVC executions show the family in different situations that explains the functional superiority of American Standard products in an engaging, humorous manner.

Apart from the four TVCs, the campaign includes an outdoor and a strong digital push. The TV campaign includes all major national channels with a particular focus on news channels as well as regional channels. “We wanted to create an engaging, approachable and premium brand imagery that drives consumer awareness, store traffic and sales,” says Aparna Deshmukh, senior director, marketing, Lixil South Asia.
 
The company has also deployed hundreds of handheld devices at the store level. The devices help the consumer navigate the product portfolio, choose products and place orders at the store.

Watch the three remaining TVCs here:

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
IAA World Congress: Advertising walks the ramp to save the loom
Premium
16 hours ago

IAA World Congress: Advertising walks the ramp to ...

As a part of the inaugural day festivities at the 44th IAA World Congress, Kochi, senior industry women and men will walk the ramp for a cause

Premium
Agnello Dias inducted into The Ad Club Calcutta's Hall of Fame
Premium
17 hours ago

Agnello Dias inducted into The Ad Club Calcutta's ...

View the video on Dias created by the The Advertising Club of Calcutta

Premium
Megha Tata to join Discovery as MD
Premium
20 hours ago

Megha Tata to join Discovery as MD

Moves from BTVI where she was COO

Premium
Dave Trott's blog: True lies
Premium
21 hours ago

Dave Trott's blog: True lies

The author states how consumers have a problem with lies and being patronised