Platform-first agency Wondrlab has won the integrated mandate for Lixil India’s water technology business. The agency has been tasked with creating integrated digital work for Lixil’s brands – Grohe and American Standard through virtual build, design and experience.
Wondrlab will also take forward Lixil’s ‘Good Living’ proposition by working on its virtual retail platform. This will comprise a 360-navigable technology-led experience centre. The agency is also working on an integrated brand campaign, in addition to building connected ecosystem apps for Lixil.
Pratip Francis, leader marketing, Lixil Water Technology India, said, “With marketing media and channels evolving at a much faster pace than ever before, it was critical for us to partner with an agency that understands and prioritises the ‘platform’ in any communication strategy. From traditional offline media, to digital, to even the new-age ‘phygital’ modes of marketing, the Wondrlab team’s deep knowledge, experience and expertise in every type of media is what we are looking to leverage to design and execute a robust roadmap for our brands in India.”
Vandana Verma, co-founder and managing partner, experience platform, Wondrlab, said, “Wondrlab is redefining the marketing communication industry while Lixil believes in doing the same for its industry – this association, therefore, is a perfect meeting of minds. Our visions are aligned when it comes to creating world-class work backed by technology. Wondrlab is deeply committed to the platform-first approach, which is showing great results for our fast-growing portfolio of clients. We believe this strategy is the need of the hour in a vastly altered marketing landscape.”