Dentsu India has announced a new role for Gurjot Shah Singh. Singh has been appointed EVP - media for Isobar.
He was EVP at Dentsu Webchutney.
At Isobar, he will be responsible for strengthening the media services of the agency. His mandate also includes the growth of media services for Isobar India group jointly with Shanu Jain, AVP media and strategy, WATConsult.
dentsu India has centralised its digital media services across all its agencies and capabilities under the Isobar India group. The agencies under dentsu Creative India include Dentsu Webchutney, Taproot Dentsu, WATConsult, Perfect Relations, Isobar, Dentsu One, dentsuMB and Dentsu Impact.
Heeru Dingra, CEO, Isobar India group, said, “Creative use of media is the key to success in advertising and Gurjot echoes the same in his work. He comes with extensive experience in the industry and has invaluable knowledge in his domain. Moreover, he brings with him the talented team from Webchutney, those who have been instrumental in bagging multiple awards internationally. I am looking forward to having him build on the exciting and vast roster of brands that we manage at Isobar.”
Rahul Vengalil, managing partner, Isobar India, added, “The next leg of Isobar’s journey is all about providing differentiated experiences to the consumers. Media and creative will have to work hand in hand to provide such experience. Gurjot, with his experience, will be able to take Isobar to new heights in this regard. I look forward to working with Gurjot to not just provide a great solution to our clients, but also to grow the Isobar business in the coming days.”
Singh said, "I look forward to continuing our mission of being the agency of the future. With the enhanced mandate, my team and I will further build on Isobar’s existing strengths and capabilities. In this new avatar, we’re going to be very pragmatic about what the alchemy of creative, media and technology is going to bring. I am excited to partner with some of the best talents in dentsu to drive a wider change in the way brands connect with audiences and I can’t wait to leverage this transformation for our clients."