Dentsu Aegis Network has announced the launch of Isobar Consulting in India.
The agency will look to help brands define their digital transformation strategies, according to a statement issued by Isobar. It further stated that Isobar Consulting will also help brands construct roadmaps to unlock business growth.
Isobar Consulting has been powered by Dentsu Aegis Network companies - Fractal Ink and Isobar India.
It will be led by Priyanka Agrawal, co-founder, COO and chief strategy officer, Fractal Ink, as country head.
The agency has also appointed Rahul Vengalil as chief business officer, Isobar Consulting. Vengalil had left Isobar in late 2016 to launch What Clicks.
The duo will report to Shamsuddin Jasani, group MD, Isobar South Asia.
Jasani said, “We have been readying ourselves to launch this world-class experience-led transformation business for almost six months now. However, we wanted to fine tune it before launch and now, on the back of two big wins, we are launching Isobar Consulting. I feel that by drawing capabilities from two of the finest agencies within the Isobar India group - Fractal Ink and Isobar India, we can deliver a roadmap for a lot of businesses that seek this transformation. Experience-led Transformation is our key offering, and we genuinely believe that we have a substantial competitive advantage in this space. With the addition of this service, the Isobar India Group can deliver end-to-end solutions to clients - right from consulting to delivery.”
Agrawal said, "The digital world is changing at a break-neck speed. We realised we need a new formula for the new era that a traditional consulting or design agency alone cannot deliver - an experience-led innovation consulting. We merged the design strategy, creative, and digital capabilities of Fractal Ink and the broad reach, mar-tech experience, and deep business and brand strategy of Isobar India to create something that brings immense value to our clients and catapults their growth. With depth, commitment, and impact in our DNA, we strive to orchestrate the capabilities to truly change the game and deliver insights at speed and solutions at scale. We are looking forward to being part and reason for the digital transformation success stories of companies.”
Vengalil added, "Digital platforms and technologies have become an integral part of consumer journeys today. It is not an advertising platform for them. They are transacting, communicating, researching, building relationships, banking, etc. It is a different life for consumers on digital. Forward-looking businesses need to understand consumer needs and solve their problems using digital solutions. For this, we need to change the existing advertising codes and reorient the entire organisation to keep consumer needs and problems at the centre.”
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