ISA to host conference on 'Navigating a VUCA World’ on 30 October

The Indian Society of Advertisers (ISA) has announced that it will host a ‘global CEO conference’ on 30 October in Mumbai, on the theme 'Navigating a VUCA World'.

The goal of the conference is to ‘sharply dissect the tough times we are facing in the current economic situation, and to find out how organisational processes and practices need to be recast to deliver to this new VUCA (Volatile, Uncertain, Complex and Ambiguous) world’, informed an ISA statement.

Paul Polman, chief executive officer, Unilever, will speak on how business leaders can navigate in tough economic situations as keynote speaker.

Among speakers at the event are R Gopalakrishnan, director, Tata Sons; Manu Anand, President - India and South Asia, Cadbury India; Marten Pieters, CEO, Vodafone India; and Ravi Kant, vice chairman and former MD, Tata Motors.

Hemant Bakshi, chairman, ISA, and ED - home and personal care, Hindustan Unilever, said, “We truly live in the VUCA world, where things have become more volatile and uncertain. That’s one issue ISA needs to deal with and help companies understand the principles they need to follow in a changing, uncertain world.”