Campaign India Team
Jun 04, 2009

Is the slowdown forcing media rates south?

Campaign India asks marketers and media planners on the impact of the slowdown on the effective rates in mediaThe economic climate has changed and no one can get away unscathed. Not even the mighty media owners who hitherto, riding on years of healthy growth, were in a dominant position to demand rates they deemed fit.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Akasa Air puts ground crew in the spotlight

1 Akasa Air puts ground crew in the spotlight

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

2 Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

3 The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

Nike flips the script: From action to intention

4 Nike flips the script: From action to intention

AI’s double-click: More speed, less soul?

5 AI’s double-click: More speed, less soul?

Jonty Rhodes dives into cashback chase

6 Jonty Rhodes dives into cashback chase

Kia's Sonet embarks on a journey of uncharted thrill

7 Kia's Sonet embarks on a journey of uncharted thrill

Microdramas test India’s appetite for stories in 120 seconds

8 Microdramas test India’s appetite for stories in 120 seconds

Retail One kiosks put Nestlé’ Professional’s growth recipe to test

9 Retail One kiosks put Nestlé’ Professional’s growth recipe to test

GST simplification raises stakes for festive marketers

10 GST simplification raises stakes for festive marketers

Related Articles

Network18 merges TV18 and E18
Media
Dec 06, 2023
Campaign India Team

Network18 merges TV18 and E18

Mona Jain rejoins Zee Media
Media
Mar 21, 2023
Campaign India Team

Mona Jain rejoins Zee Media

Rapid fire with Zee's Mona Jain
Media
Dec 06, 2023
Campaign India Team

Rapid fire with Zee's Mona Jain

LMG lands Hindware's media brief
Media
Jul 30, 2009
Campaign India Team

LMG lands Hindware's media brief

Just Published

WhatsApp deepens business play with ads, payments, services
Advertising
3 hours ago
Campaign India Team

WhatsApp deepens business play with ads, payments, ...

At its Mumbai summit, it rolled out tools spanning ads, transactions and citizen services, aiming to embed itself deeper into India’s marketing and commerce ecosystem.

Why does everyone love to hate WPP?
Opinion
3 hours ago
Donald Pirie

Why does everyone love to hate WPP?

The industry loves to bet on who’s down. But no one—WPP, Publicis, or Accenture—has cracked the future yet, argues a former holding-company insider turned consultant.

Conversational AI: Why India’s marketers can’t ignore the voice shift
Opinion
9 hours ago
Chandan Bagwe

Conversational AI: Why India’s marketers can’t ...

AI-enabled voice assistants are reshaping how consumers shop and search—demanding experiences that are useful, personal, and rooted in local context.

World Gold Council reframes jewellery for everyday identity
Advertising
9 hours ago
Vinita Bhatia

World Gold Council reframes jewellery for everyday ...

INSIDE THE AD: BBDO India’s ‘The Moment is Gold’ campaign shifts the messaging from ceremonial milestones to micro-moments, targeting Gen Z and millennial buyers.