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Post his recent fantastic on-field innings, will we be seeing a resurgence of Brand Sachin? Campaign India finds out.While the recession may have taken a toll on the fortunes of Royal Bank of Scotland (RBS), they seem to be having the last laugh as far as their choice of a brand ambassador goes.
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The brand’s festive film revives MTV Roadies-style drama, complete with sibling squabbles, nostalgia, and a clever twist on how you say ‘Xiaomi’.
Japanese agency group is 'too big' to buy outright, Havas said.
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Clicks, conversions, and attention are no longer a given for any brand. They must be earned. And the price of entry is credibility.