According to the IRS Round 2 2009 topline data received, the following are the top publications by category measured by readership. Details will follow:
Top 10 English Dailies | Lang | Per | 2008R2 | 2009R2 |
The Times of India | Eng | D | 133.4 | 135.3 |
Hindustan Times | Eng | D | 63.5 | 61.4 |
The Hindu | Eng | D | 52.8 | 52.3 |
Deccan Chronicle | Eng | D | 28.2 | 29.1 |
The Telegraph | Eng | D | 29.7 | 28.0 |
The Economic Times | Eng | D | 20.1 | 17.5 |
The New Indian Express | Eng | D | 18.3 | 15.3 |
DNA | Eng | D | 13.4 | 15.3 |
Mid-Day | Eng | D | 16.2 | 15.1 |
Mumbai Mirror | Eng | D | 16.2 | 14.6 |
Top 10 Hindi Dailies | Lang | Per | 2008R2 | 2009R2 |
Dainik Jagran | Hin | D | 557.4 | 547.9 |
Dainik Bhaskar | Hin | D | 338.3 | 329.6 |
Amar Ujala | Hin | D | 293.8 | 290.7 |
Hindustan | Hin | D | 266.3 | 279.4 |
Rajasthan Patrika | Hin | D | 140.0 | 139.8 |
Punjab Kesari | Hin | D | 109.7 | 104.9 |
Aj | Hin | D | 64.4 | 57.1 |
Navbharat Times | Hin | D | 51.8 | 53.7 |
Prabhat Khabar | Hin | D | 49.5 | 49.2 |
Nava Bharat (Mah/Chh) | Hin | D | 46.7 | 46.1 |
Top 5 Assamese Dailies | Lang | Per | 2008R2 | 2009R2 |
Asomiya Pratidin | Asm | D | 60.2 | 60.0 |
Dainik Agradoot | Asm | D | 32.8 | 31.0 |
Asomiya Khabar | Asm | D | 30.3 | 31.0 |
Amar Asom | Asm | D | 22.3 | 23.0 |
Dainik Assam | Asm | D | 20.8 | 21.9 |
Top 5 Bengali Dailies | Lang | Per | 2008R2 | 2009R2 |
Ananda Bazar Patrika | Ben | D | 153.9 | 153.4 |
Bartaman | Ben | D | 84.0 | 79.9 |
Sangbad Pratidin | Ben | D | 42.3 | 39.6 |
Ganashakti | Ben | D | 36.0 | 32.8 |
Aajkaal | Ben | D | 30.6 | 28.9 |
Top 5 Gujarati Dailies | Lang | Per | 2008R2 | 2009R2 |
Gujarat Samachar | Guj | D | 87.4 | 87.3 |
Sandesh | Guj | D | 65.3 | 62.9 |
Divya Bhaskar | Guj | D | 58.2 | 57.3 |
Gujarat Mitra & Darpan | Guj | D | 5.0 | 4.2 |
Bombay Samachar | Guj | D | 4.3 | 4.2 |
Top 5 Kannada Dailies | Lang | Per | 2008R2 | 2009R2 |
Vijay Karnataka | Kan | D | 92.2 | 82.7 |
Prajavani | Kan | D | 58.3 | 54.5 |
Samyukta Karnataka | Kan | D | 27.4 | 24.4 |
Udayavani | Kan | D | 25.1 | 22.6 |
Kannada Prabha | Kan | D | 20.4 | 20.5 |
Top 5 Malayalam Dailies | Lang | Per | 2008R2 | 2009R2 |
Malayala Manorama | Mal | D | 121.8 | 128.9 |
Mathrubhumi | Mal | D | 97.1 | 94.9 |
Deshabhimani | Mal | D | 28.5 | 34.4 |
Kerala Kaumudi | Mal | D | 11.2 | 14.9 |
Madhyamam | Mal | D | 14.7 | 12.4 |
Top 5 Marathi Dailies | Lang | Per | 2008R2 | 2009R2 |
Lokmat | Mar | D | 199.3 | 232.4 |
Daily Sakal | Mar | D | 116.3 | 115.1 |
Punya Nagari | Mar | D | 95.4 | 103.9 |
Pudhari | Mar | D | 65.9 | 74.6 |
Deshonatti | Mar | D | 31.4 | 39.0 |
Top 5 Tamil Dailies | Lang | Per | 2008R2 | 2009R2 |
Daily Thanthi | Tam | D | 205.8 | 202.5 |
Dinakaran | Tam | D | 168.3 | 163.8 |
Dinamalar | Tam | D | 104.4 | 96.4 |
Malai Malar | Tam | D | 32.6 | 29.1 |
Dinamani | Tam | D | 24.8 | 22.2 |
Top 5 Telugu Dailies | Lang | Per | 2008R2 | 2009R2 |
Eenadu | Tel | D | 144.1 | 146.6 |
Sakshi | Tel | D | N/A | 125.1 |
Andhra Jyothi | Tel | D | 68.1 | 58.9 |
Vartha | Tel | D | 63.5 | 40.2 |
Andhra Bhoomi | Tel | D | 14.3 | 10.8 |
Top 10 Magazines | Lang | Per | 2008R2 | 2009R2 |
Saras Salil | Hin | F | 84.6 | 66.3 |
Kumudam | Tam | W | 70.1 | 64.9 |
Vanitha | Mal | F | 57.4 | 59.7 |
India Today | Eng | W | 61.6 | 56.3 |
Kungumam | Tam | W | 66.7 | 54.3 |
India Today | Hin | W | 58.1 | 54.1 |
Grih Shobha | Hin | F | N/A | 50.4 |
Ananda Vikatan | Tam | W | 52.2 | 46.5 |
Meri Saheli | Hin | M | 54.5 | 46.4 |
Pratiyogita Darpan | Hin | M | 43.6 | 42.9 |
Top 10 Weeklies | Lang | Per | 2008R2 | 2009R2 |
Kumudam | Tam | W | 70.1 | 64.9 |
India Today | Eng | W | 61.6 | 56.3 |
Kungumam | Tam | W | 66.7 | 54.3 |
India Today | Hin | W | 58.1 | 54.1 |
Ananda Vikatan | Tam | W | 52.2 | 46.5 |
Malayala Manorama | Mal | W | 25.5 | 31.0 |
Balarama | Mal | W | 31.6 | 26.6 |
Swati Sapari Vara Patrika | Tel | W | 24.0 | 18.3 |
The Saptahik Samaya | Ori | W | 18.9 | 16.2 |
Outlook | Eng | W | 17.0 | 15.5 |
Top 10 Fortnightlies | Lang | Per | 2008R2 | 2009R2 |
Saras Salil | Hin | F | 84.6 | 66.3 |
Vanitha | Mal | F | 57.4 | 59.7 |
Grih Shobha | Hin | F | N/A | 50.4 |
Champak | Hin | F | 37.4 | 31.8 |
Sarita | Hin | F | 34.4 | 29.7 |
Aval Vikatan | Tam | F | 24.4 | 20.9 |
Filmfare | Eng | F | N/A | 20.6 |
Sananda | Ben | F | 19.5 | 17.4 |
Balhans | Hin | F | 15.7 | 15.5 |
Anandalok | Ben | F | 17.0 | 14.5 |
Top 10 Monthlies | Lang | Per | 2008R2 | 2009R2 |
Meri Saheli | Hin | M | 54.5 | 46.4 |
Pratiyogita Darpan | Hin | M | 43.6 | 42.9 |
Cricket Samrat | Hin | M | 47.9 | 40.7 |
Grehlakshmi | Hin | M | 43.2 | 37.7 |
Readers Digest | Eng | M | 40.0 | 36.1 |
General Knowledge Today | Eng | M | 35.2 | 29.8 |
Mathrubhumi Arogya Masika | Mal | M | 26.2 | 28.7 |
Manohar Kahaniyan | Hin | M | 32.1 | 27.6 |
Vanitha | Hin | M | 25.6 | 25.7 |
Competition Success Review | Eng | M | 26.8 | 23.5 |
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