Campaign India Team
Nov 23, 2009

IRS R 2: ToI, Jagran, top

According to the IRS Round 2 2009 topline data received, the following are the top publications by category measured by readership. Details will follow:

IRS R 2: ToI, Jagran, top

According to the IRS Round 2 2009 topline data received, the following are the top publications by category measured by readership. Details will follow:

Top 10 English Dailies

Lang
Per
2008R2
2009R2

The Times of India

Eng
D
133.4
135.3
Hindustan Times
Eng
D
63.5
61.4

The Hindu

Eng
D
52.8
52.3
Deccan Chronicle
Eng
D
28.2
29.1

The Telegraph

Eng
D
29.7
28.0

The Economic Times

Eng
D
20.1
17.5

The New Indian Express

Eng
D
18.3
15.3
DNA
Eng
D
13.4
15.3

Mid-Day

Eng
D
16.2
15.1

Mumbai Mirror

Eng
D
16.2
14.6
 
 
 
 
 

Top 10 Hindi Dailies

Lang
Per
2008R2
2009R2

Dainik Jagran

Hin
D
557.4
547.9

Dainik Bhaskar

Hin
D
338.3
329.6

Amar Ujala

Hin
D
293.8
290.7
Hindustan
Hin
D
266.3
279.4

Rajasthan Patrika

Hin
D
140.0
139.8
Punjab Kesari
Hin
D
109.7
104.9
Aj
Hin
D
64.4
57.1

Navbharat Times

Hin
D
51.8
53.7

Prabhat Khabar

Hin
D
49.5
49.2

Nava Bharat (Mah/Chh)

Hin
D
46.7
46.1
 
 
 
 
 

Top 5 Assamese Dailies

Lang
Per
2008R2
2009R2

Asomiya Pratidin

Asm
D
60.2
60.0

Dainik Agradoot

Asm
D
32.8
31.0

Asomiya Khabar

Asm
D
30.3
31.0

Amar Asom

Asm
D
22.3
23.0

Dainik Assam

Asm
D
20.8
21.9
 
 
 
 
 

Top 5 Bengali Dailies

Lang
Per
2008R2
2009R2

Ananda Bazar Patrika

Ben
D
153.9
153.4
Bartaman
Ben
D
84.0
79.9

Sangbad Pratidin

Ben
D
42.3
39.6
Ganashakti
Ben
D
36.0
32.8
Aajkaal
Ben
D
30.6
28.9
 
 
 
 
 

Top 5 Gujarati Dailies

Lang
Per
2008R2
2009R2
Gujarat Samachar
Guj
D
87.4
87.3
Sandesh
Guj
D
65.3
62.9

Divya Bhaskar

Guj
D
58.2
57.3
Gujarat Mitra & Darpan
Guj
D
5.0
4.2
Bombay Samachar
Guj
D
4.3
4.2
 
 
 
 
 

Top 5 Kannada Dailies

Lang
Per
2008R2
2009R2

Vijay Karnataka

Kan
D
92.2
82.7
Prajavani
Kan
D
58.3
54.5

Samyukta Karnataka

Kan
D
27.4
24.4
Udayavani
Kan
D
25.1
22.6

Kannada Prabha

Kan
D
20.4
20.5
 
 
 
 
 

Top 5 Malayalam Dailies

Lang
Per
2008R2
2009R2

Malayala Manorama

Mal
D
121.8
128.9
Mathrubhumi
Mal
D
97.1
94.9
Deshabhimani
Mal
D
28.5
34.4

Kerala Kaumudi

Mal
D
11.2
14.9
Madhyamam
Mal
D
14.7
12.4
 
 
 
 
 

Top 5 Marathi Dailies

Lang
Per
2008R2
2009R2
Lokmat
Mar
D
199.3
232.4

Daily Sakal

Mar
D
116.3
115.1

Punya Nagari

Mar
D
95.4
103.9
Pudhari
Mar
D
65.9
74.6
Deshonatti
Mar
D
31.4
39.0
 
 
 
 
 

Top 5 Tamil Dailies

Lang
Per
2008R2
2009R2

Daily Thanthi

Tam
D
205.8
202.5
Dinakaran
Tam
D
168.3
163.8
Dinamalar
Tam
D
104.4
96.4

Malai Malar

Tam
D
32.6
29.1
Dinamani
Tam
D
24.8
22.2
 
 
 
 
 

Top 5 Telugu Dailies

Lang
Per
2008R2
2009R2
Eenadu
Tel
D
144.1
146.6

Sakshi

Tel
D
N/A
125.1

Andhra Jyothi

Tel
D
68.1
58.9
Vartha
Tel
D
63.5
40.2

Andhra Bhoomi

Tel
D
14.3
10.8
 
 
 
 
 

Top 10 Magazines

Lang
Per
2008R2
2009R2

Saras Salil

Hin
F
84.6
66.3
Kumudam
Tam
W
70.1
64.9

Vanitha

Mal
F
57.4
59.7
India Today
Eng
W
61.6
56.3
Kungumam
Tam
W
66.7
54.3
India Today
Hin
W
58.1
54.1

Grih Shobha

Hin
F
N/A
50.4

Ananda Vikatan

Tam
W
52.2
46.5

Meri Saheli

Hin
M
54.5
46.4

Pratiyogita Darpan

Hin
M
43.6
42.9
 
 
 
 
 

Top 10 Weeklies

Lang
Per
2008R2
2009R2
Kumudam
Tam
W
70.1
64.9
India Today
Eng
W
61.6
56.3
Kungumam
Tam
W
66.7
54.3
India Today
Hin
W
58.1
54.1

Ananda Vikatan

Tam
W
52.2
46.5

Malayala Manorama

Mal
W
25.5
31.0
Balarama
Mal
W
31.6
26.6

Swati Sapari Vara Patrika

Tel
W
24.0
18.3

The Saptahik Samaya

Ori
W
18.9
16.2
Outlook
Eng
W
17.0
15.5
 
 
 
 
 

Top 10 Fortnightlies

Lang
Per
2008R2
2009R2

Saras Salil

Hin
F
84.6
66.3

Vanitha

Mal
F
57.4
59.7

Grih Shobha

Hin
F
N/A
50.4

Champak

Hin
F
37.4
31.8
Sarita
Hin
F
34.4
29.7

Aval Vikatan

Tam
F
24.4
20.9
Filmfare
Eng
F
N/A
20.6
Sananda
Ben
F
19.5
17.4
Balhans
Hin
F
15.7
15.5
Anandalok
Ben
F
17.0
14.5
 
 
 
 
 

Top 10 Monthlies

Lang
Per
2008R2
2009R2

Meri Saheli

Hin
M
54.5
46.4

Pratiyogita Darpan

Hin
M
43.6
42.9

Cricket Samrat

Hin
M
47.9
40.7
Grehlakshmi
Hin
M
43.2
37.7

Readers Digest

Eng
M
40.0
36.1

General Knowledge Today

Eng
M
35.2
29.8

Mathrubhumi Arogya Masika

Mal
M
26.2
28.7

Manohar Kahaniyan

Hin
M
32.1
27.6

Vanitha

Hin
M
25.6
25.7

Competition Success Review

Eng
M
26.8
23.5
 
 
 
 
 

Source:
Campaign India

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