Campaign India Team
Mar 30, 2015

IRS 2014 findings show boom time for print

The findings of the Indian Readership Survey 2014 (IRS) were revealed by MRUC late on Saturday, 28 March

IRS 2014 findings show boom time for print
Coming after a long gap, the findings of the Indian Readership Survey 2014 survey presents a better picture for most leading Indian dailies than the figures released for 2013. 
 
The report ‘will reflect the impact of the general election campaign on media consumption pattern during the IRS fieldwork’, informed an MRUC statement.
 
While the top 10 publications are all dailies, these publications have grown cumulatively at 4.75 per cent according to the study. The lone exception to the trend in the top 10 was Mathrubhumi, which lost readership marginally according to IRS 2014.
 
  AIR In 000s    
Publication 2013 2014 Change  
Dainik Jagran  15527 16631 1104  
Hindustan 14246 14746 500  
Dainik Bhaskar 12857 13830 973  
Malayala Manorama 8565 8803 238  
Daily Thanthi 8156 8283 127  
Rajasthan Patrika 7665 7905 240  
Amar Ujala  7071 7808 737  
The Times of India 7254 7590 336  
Mathrubhumi 6136 6020 -116  
Lokmat 5601 5887 286  
         
  93078 97503 4425 4.75
 
Among top 10 English dailies, all have registered growth in readership except Deccan Herald. Among top 10 Hindi dailies, Hari Bhoomi was the only publication to buck the positive growth trend. 
 
The overall growth in media consumption as tracked by the study also indicated robust growth in print media.
 
 
The magazine story
 
Only one of the top 10 magazines, Manorama Thozhil Veedhi, registered a drop in readership according to the study. Besides which, all top 10 Hindi magazines grew on their 2013 readership numbers. 
 
The Sportstar, Outlook English and Readers Digest were the three among top 10 English magazines listed by IRS 2014 to have lost readers in this round of the study.
 
  AIR In 000s    
Publication 2013 2014 Change  
Vanitha 2762 2829 67  
Pratiyogita Darpan 1457 1687 230  
India Today (English) 1532 1634 102  
India Today (Hindi) 1151 1364 213  
Saras Salil 1174 1354 180  
Samanya Gyan Darpan 1094 1309 215  
Grih Shobha 979 1057 78  
Mathrubhumi Arogya Masika 928 974 46  
Manorama Thozhil Veedhi 1012 873 -139  
Jagran Josh Plus 783 821 38  
         
  12872 13902 1030 8.00
 
The total sample was 2.38 lakh households, of which 1.62 lakh were in urban areas. 
 

 

Source:
Campaign India

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