IRS 2010 Q4: Hindi dailies continue to lead

The fourth quarter results of the Indian Readership Survey (IRS) are out, and there are no changes at the top. The top three publications - Dainik Jagran, Dainik Bhaskar and Hindustan have registered significant growth in readership.

Hindustan Times has consolidated its position as the number 2 player in Mumbai. Across all editions, the publication has grown in Average Issue Readership (AIR) from 35,17,000 in Q3 to 35,92,000 in Q4. In Mumbai, the AIR has grown from 6,06,000 to 6,27,000. Total Readership (TR) across all Hindustran Times editions have risen from 63,33,000 to 64,57,000. In Mumbai, the TR figures have increased to 9,73,000 from 9,43,000 in Q3.   

Corrigendum: AIR figures for Malayala Manorama for 2010 Q3 was erroneously reported as 99,40,000 earlier. The revised figures gives the daily a growth in AIR from 99,27,000 in Q3 to 99,30,000 in Q4. 

(All figures in ‘000s)

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Top 10 Publications

 

The top three publications, all Hindi-language dailies, continue to retain their rankings and have also managed to increase their AIR figures. Continuing its run at the top, Dainik Jagran increased its AIR from 15,950,000 in 2010 Q3 to 16,066,000 in Q4. Dainik Bhaskar and Hindustan managed to add significant readership numbers over the previous quarter and closed Q4 at 13,992,000 and 11,452,000 respectively. 

 

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Top 10 Dailies

 

Among the dailies, The Times of India continues to be the only English language daily in the Top 10 at number 7. It has registered a growth in AIR from 7,254,000 to 7,424,000 in this quarter. 

 

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Top 10 Magazines

 

Despite a marginal de-growth, Malayalam language fortnightly magazine Vanitha continues its rein at the top with an AIR of 2,715,000. Hindi monthly Pratiyogita Darpan and Malayalam weekly Malayala Manorama are the only gainers among the Top 10 magazines in this round.

 

 

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