Campaign India Team
Dec 22, 2011

IRS: Four dailies and three magazines grow in readership in Q3 2011

Jagran leads with readership of 1 crore 64 lakh; adds 65,000 readers since Q2 2011

IRS: Four dailies and three magazines grow in readership in Q3 2011

The Anatomy of the IRS 2011 Q3 toplines

  • Jagran leads with readership of 1 crore 64 lakh; adds 65,000 readers since Q2 2011
  • Bhaskar group shows good growth, slew of launches plus 1.58 lakh readers added in the second quarter
  • Among English dailies, The Times of India and Hindustan Times maintain position; loss of 4,000 readers since Q2
  • Magazines see a dip. Malayalam magazine Vanitha remains numero uno with twenty five lakh readers
  • TV sees 6.8 per cent CAGR growth; while press sees 3.1 per cent growth

 


Indian newspapers maintain their position in spite of a topsy-turvy economic landscape; although Jagran group maintains its top position with approx 1 crore 64 lakh average issue readership (AIR). Meanwhile Dainik Bhaskar which has upped its ante with a raft of new launches for its Marathi edition has grown the fastest from 1crore 41 lakh in Q2 to 1 crore 1 48 lakh as per the Q3 results. This is a growth gain of 5 percent.

The other toppers see a healthy mix of languages. Hindi dailies are Hindustan (number 3), Amar Ujala (number 5) and Rajasthan Patrika (number 9); while the Malayalam dailies Malayala Manorma (number 4) and Matrubhumi (number 10); the Tamil daily Daily Thanthi is ranked 7 and the Marathi daily Lokmat ranks 8.

Times of India remains the only English daily among the top list with 74 lakh AIR. The Hindustan Times and Hindu have held their position as the previous quarter. The Tribune has almost notched up 6 lakh readership. The other English dailies which have scored well are: DNA (added 39,000 readers this quarter), The Telegraph added 57,000 readers) and Mumbai Mirror (added 4,000 readers).

As predicted by Campaign India in its magazine survey, general interest magazines have not done well; and numbers are slipping. Seven of the top ten magazines lost readership, only Meri Saheli (Hindi); General Knowledge Today (English) and Karmakshetra (Bengali) reversed this trend.

The IRS Q3 2011 results provides an account of overall media consumption has seen a growth of 3.3 per cent. The big growth has been in: Internet registering a 42 per cent upswing, followed by C&S with a growth of 15.8 per cent. Cinema with -7.1 per cent and radio with - 3.9 per cents are the big losers.

Top 10 Publications  (AIR numbers; All figures in ‘000)

Publications Language 2011 Q2 2011 Q3
Dainik Jagran Hindi 16393 16458
Dainik Bhaskar Hindi 14174 14876
Hindustan Hindi 11985

12033

Malayala Manorama Malayalam 9962

9912

Amar Ujala  Hindi 8891 8836
The Times Of India English 7471

7467

Daily Thanthi Tamil 7290 7447
Lokmat Marathi 7595

7438

Rajasthan Patrika Hindi 6941

6918

Mathrubhumi Malayalam 6690 6630

Top 10 Dailies

 

Publications Language 2011 Q2 2011 Q3
Dainik Jagran Hindi 16393 16458
Dainik Bhaskar Hindi 14174 14876
Hindustan Hindi 11985 12033
Malayala Manorama Malayalam 9962 9912
Amar Ujala Hindi 8891 8836
The Times Of India English 7471 7467
Daily Thanthi Tamil 7290 7447
Lokmat Marathi 7595 7438
Rajasthan Patrika Hindi 6941

6918

Mathrubhumi Malayalam 6690 6630

 

Top 10 Magazines

 

Publications Language 2011 Q2 2011 Q3
Vanitha Malayalam 2671 2590
Pratiyogita Darpan Hindi 2154 2025
Saras Salil Hindi 2039 1941
India Today English 1724 1636
Malayala Manorama Malayalam 1393 1307
Meri Saheli Hindi 1174 1209
Cricket Samrat Hindi 1213 1159
India Today Hindi 1144 1116
General Knowledge English 977 1087
Karmakshetra Bengali 916 1047

Top 10 Hindi Dailies

Publications 2011 Q2 2011 Q3
Dainik Jagran 16393

16458

Dainik Bhaskar 14174 14876
Hindustan 11985 12033
Amar Ujala 8891 8836
Rajasthan Patrika 6941 6918
Punjab Kesari 3414 3326
Navbharat Times 2650 2581
Prabhat Khabar 1893 2063
Nai Dunia 1714 1630
Patrika 1251 1430

Top 10 English Dailies

Publications 2011 Q2 2011 Q3
The Times Of India 7471 7467
Hindustan Times 3737 3733
The Hindu 2077 2169
The Telegraph 1209 1266
Deccan Chronicle 1088

1094

DNA 824

863

The Economic Times 785 812
Mumbai Mirror 758 760
The Tribune 567 599
The New Indian Express 559 593

Top 10 Language Dailes

Publications Language 2011 Q2 2011 Q3
Malayala Manorama Malayalam 9962 9912
Daily Thanthi Tamil 7290 7447
Lokmat Marathi 7595 7438
Mathrubhumi Malayalam 6690 6630
Eenadu Telugu 6032 6101
Ananda Bazar Patrika Bengali 6063 6098
Dinakaran Tamil 5167 5253
Sakshi Telugu 5106 5219
Gujarat Samachar Gujarati 5220 5186
Daily Sakal Marathi 4448 4273

Top 10 Hindi Magazines

Publications 2011 Q2 2011 Q3
Pratiyogita Darpan 2154 2025
Saras Salil 2039 1941
Meri Saheli 1174 1209
Cricket Samrat 1213 1159
India Today 1144 1116
Grih Shobha 1008 990
Grehlakshmi 1010 983
Champak 873 859
Vanitha 764 777
Nirogdham 763 773

Top 10 English Magazines

Publications 2011 Q2 2011 Q3
India Today 1724 1636
General Knowledge Today 977 1087
Readers Digest 998 998
Competition Success Review 654 657
Outlook 456 444
The Week 396 387
Stardust 342 385
Business Today 333 345
Femina 339 331
Filmfare 366 327

Top 10 Language Magazines

Publications Language 2011 Q2 2011 Q3
Vanitha   2671 2590
Malayala Manorama   1393 1307
Karmakshetra Ben   916 1047
Kumudam   1066 1030
Mathrubhumi Arogya Masika    914 959
Karmasangsthaan   738 855
Balarama   818 851
Mathrubhumi Thozhil Vartha   790 829
Ananda Vikatan   847 781
Kungumam   722 724

 

Source:
Campaign India