IRS 2009 R1: Key highlights and analysis

The topline findings for IRS 2009 R1 have been released. Sanchayeeta Verma, Partner, business planning, Mindshare analyses the trends for Campaign India.    * Trend of drop in readership of magazines as seen in the past few years continues unabated.    * Hindi and vernacular dailies also either stagnant or dropping in readership. English publications however showing growth mainly on the back of market expansion

by Campaign India Team