Iris, an integrated marketing agency, has appointed Ashish Mathur as its new managing director for India. Mathur has been senior vice president, experiential, at Iris since October 2009. He will now oversee the running of the 60-strong agency and its work for key clients, which include Coca-cola, Sony Ericsson, Microsoft and Adidas.
Commenting on the development, Stewart Shanley, chief operating officer, Iris said, “Ashish is a natural fit as MD in these exciting times for us – India is one of the fastest evolving markets in the world and we are working with some great clients and winning a lot of new business. Ashish has a big job on his hands and he’s the right man to steer the agency through this special growth phase of the India office, while also consolidating our existing business here.”
About his new role, Mathur added, “I am with iris because I strongly share in the agency’s belief in the power of ‘ideas’ and the integrated marketing solutions we provide. During my time here I have worked with some amazing people, on some innovative and truly integrated campaigns and done things another agency would never have believed in. Clients love iris because of our ability to think and do things differently.”
Mathur has over 25 years of experience in developing experiential and integrated marketing programmes for clients across industry segments. Prior to joining iris, he was senior vice president, activation at Publicis and before that was COO (N and E) of Percept D’Mark. Before joining Percept, he was heading Ogilvy’s Activation business. During his career, he has worked on a range of global blue-chip brands such as American Express, Beam Global, GSK, GeneralMotors, Motorola, Aviva and Google.