Global market research company, Ipsos, has launched a global offshore data services centre in India. It has appointed Haribabu Rajendran as managing director for the same.
Prior to his current role, Rajendran was director, South East Asia operations at the company.
Ipsos has its presence in 90 markets and will cater to the offshore production work for North America and other global markets through its newest centre.
Hamish Munro, global CEO, Ipsos Interactive Services (IIS) and operations, said, “India has a
great talent pool and we are capitalising on the resources for high-end data analysis and project
management for our global clients, to provide them with high-quality outputs. Rajendran has been at the heart of establishing Data Services in India. He is extremely bullish on the Indian market.
Amit Adarkar, CEO, Ipsos India, said, “India is a key priority market for Ipsos and the setting up of the offshore hub reinforces Ipsos’ commitment to India not only as a key player in full-service market research entity but also as the key market for offshore production work for the long
Rajendran added, “Our focus will be to work with Ipsos global teams on production, programming, data processing and data analytical roles and we are actively recruiting. India has a large pool of talent, and apart from the experts, we also plan to hire at the entry-level and train the youngsters.”
With over 22 years of experience, he has also worked with companies like Kantar TNS and Nielsen, among others.