Campaign India Team
Sep 20, 2017

iProspect launches Intelligent Content in India

The agency has partnered with Aegon Life Insurance to pilot this solution

iProspect launches Intelligent Content in India
Digital agency iProspect from the Dentsu Aegis Network has launched Intelligent Content – an offering that links production and performance – in India.
 
Shipra Tandon from the agency's Mumbai operations will lead this service offering.
 
The offering is positioned as a holistic messaging strategy spanning across all digital channels to ensure relevance, visibility and performance, 
 
Rubeena Singh, CEO, iProspect India says, “In the performance space, content has been an untapped area. Brands are increasingly more aware of the pivotal role content plays in brand communication and engaging with target audiences. With Intelligent Content, we will not only drive business outcomes for clients but also expand our holistic performance offering.”
 
Martijn De Jong, CDO, Aegon Life Insurance says, “We focus extensively on digital within our overall media spends and are open to exploring and experimenting on digital platforms. Digital is at an inflection point in India today and content forms the crux of it, proving to be a game changer. Content is clearly the next big thing and we are proud to be one-step ahead on that front in the industry.”
Source:
Campaign India

Related Articles

Just Published

9 hours ago

Greenwashing affects brand perception, trust, and ...

A collaborative global research conducted by IIM Lucknow faculty highlights the risks of greenwashing for brands.

10 hours ago

Channel Factory launches AI-powered media intelligen...

Channel Factory’s new media intelligence suite aims to boost ROAS and contextual targeting for advertisers.

11 hours ago

Decoding Gen Z: Memes, micro-moments, and the ...

To win Gen Z, marketers must respect their intelligence, honour their experiences, and mirror their culture, says Chariot Productions Media founder.

12 hours ago

‘Endless brand growth on a finite planet is a ...

Marketers have the power and influence to tell consumers to consume less for the sake of the planet. Yet, the measures of present-day brand success don’t incentivise marketers to do so, argues climate activist Costa in a fiery opening keynote at Campaign 360.