Digital agency iProspect from the Dentsu Aegis Network has launched Intelligent Content – an offering that links production and performance – in India.
Shipra Tandon from the agency's Mumbai operations will lead this service offering.
The offering is positioned as a holistic messaging strategy spanning across all digital channels to ensure relevance, visibility and performance,
Rubeena Singh, CEO, iProspect India says, “In the performance space, content has been an untapped area. Brands are increasingly more aware of the pivotal role content plays in brand communication and engaging with target audiences. With Intelligent Content, we will not only drive business outcomes for clients but also expand our holistic performance offering.”
Martijn De Jong, CDO, Aegon Life Insurance says, “We focus extensively on digital within our overall media spends and are open to exploring and experimenting on digital platforms. Digital is at an inflection point in India today and content forms the crux of it, proving to be a game changer. Content is clearly the next big thing and we are proud to be one-step ahead on that front in the industry.”