iProspect Communicate 2 launches social media division

Digtal agency iProspect Communicate 2 has launched a social media division. The division will be headed by Gautamm Mehra, business head, social media, iProspect Communicate 2, who previously worked with Ultraviolet Digital Solutions. Joining him will be Sunil Naryani and Sweta Baheti, also moving from Ultraviolet.

The agency has bagged the social media mandates of Future Value Retail, Adlabs Imagica and Forevermark, informed an official statement.

Mehra said, "The idea is to create a differentiated product with a fresh look at the social media strategy, stellar execution and advanced tools to give brands as never-before integrated digital presence. We believe in cutting through the hyperbole and delivering campaigns that produce results. We are happy to be part of the Dentsu Aegis Network’s iProspect Communicate 2, since they share a similar result-oriented philosophy and are sure of doing some excellent work for brands together."

Vivek Bhargava, managing director and CEO, iProspect Communicate 2, said, “The definition of performance is ever evolving, at one time it was cost per lead, then evolved to cost of sale, now it is about cost per engagement. As digital becomes a dominant brand communication medium, it is going to be critical to have an offering that shall enable brands to receive performance from platforms such as social media. This division is our step in that direction. I believe that Gautamm and his team will transform the way brands look at performance from social media.”