IPL wins audience match

The Indian Premier League finished on an unprecedented high with ratings skyrocketing for the two semi-finals and for the finals according to data from aMap. The finals delivered a whopping 34.2% share of audience (C&S 4+), translating to almost 24 million viewers for the match.The time spent, at 88.7 minutes, indicates that once audiences tuned in, they stayed tuned in for a significant duration. Peak ratings for the finals, at 10.2, outdid all the previous matches. 

by Campaign India Team