A custom team from Interpublic Group (IPG) agencies has been awarded Harley-Davidson’s global creative, media and digital marketing account after an extensive holding-company review.
Called Team Ignite, the newly created unit is headquartered in Detroit, with regional hubs in New York, London and Singapore, and comprises creative and strategic resources drawn from a range of IPG agencies.
In response to queries from Campaign Asia-Pacific, the agency said that it is a new global AOR relationship with Harley-Davidson. And that he brand's top twelve country markets are US, Canada, Brazil, Mexico, France, DACH region (Germany, Austria, Switzerland), Italy, UK, Australia, India, Japan and China.
Said Michael Roth, chairman and CEO of Interpublic Group:
"Team Ignite has the strength, experience and creativity to help Harley-Davidson grow demand and build on their substantial market leadership position. It’s a great example of the ‘open architecture’ model we’ve championed at IPG for over a decade. With collaboration at its core, Team Ignite gives Harley-Davidson the ability to deliver custom, integrated marketing across channels, tracking the ways consumers interact with this iconic brand around the world."
(This article first appeared on CampaignAsia.com)