IPG launches full service agency Pickle in India

The Interpublic Group (IPG) has launched a new agency in India christened Pickle, which will function as a full service agency and will handle business that conflicts with IPG’s older agency Lowe India.  IPG’s other agency in India SSC&B Lintas will be merged with the new outfit. Pickle will now service the former’s existing accounts, besides pitching for new business.

by Campaign India Team