Introducing the white collared cable operator

Every now and then, a brand or a company does something completely out of character and completely confuses consumers.As Tata-Sky did to me, and to thousands of consumers recently.Admitted, Tata-Sky is a hybrid brand and sends both Tata and Sky “signals” to consumers. It’s up to each consumer, I guess, to figure out what each of the partners in a joint venture brings to the table. That helps define what one could expect from the brand.

by Campaign India Team