Internet question: What does Goafest mean for digital agencies?

Between 8-10 April, Indian adland - and some from abroad - will be at Utorda Beach, Goa celebrating advertising, rewarding good work and networking over beer. A point to ponder over: How many of the delegates will be from digital agencies?In India, digital media has so far remained the domain of the specialist - the digital agency. Unless they have strong digital divisions, advertising and media agencies traditionally partner with digital agencies to execute digital campaigns.

by Campaign India Team