Brandon Doerrer
Jul 29, 2022

Instagram CEO Adam Mosseri responds to ‘TikTok copycat’ criticisms

He’s defending recent changes as Instagram incorporates more video

Instagram CEO Adam Mosseri responds to ‘TikTok copycat’ criticisms

Instagram CEO Adam Mosseri posted a video on Twitter responding to criticisms as Instagram shifts some of its focus from photo to video.

Kylie Jenner and Kim Kardashian criticised this shift on Monday, calling it an attempt to copy TikTok. Nearly 1,50,000 people have signed a petition to “make Instagram Instagram again,” as of Tuesday, calling for the platform to stay focused on photos and use less algorithm-driven videos. 

Mosseri said that interaction with videos is increasing on the platform regardless of the changes it makes, and that it's leaning into what users already consume.

“I do believe that more and more of Instagram is going to become video over time,” he said in the post. “We see this even if we change nothing.”

Mosseri conceded that Instagram is testing full-screen feeds for photo and video with a small percentage of users, and that the experience is “not yet good.”

He added that the platform is trying to improve the accuracy of its recommendations, which are posts that Instagram’s algorithm predicts users will engage with, even though they don’t follow that account.

(This article first appared on PRWeek.com)

Source:
Campaign India

Related Articles

Just Published

2 days ago

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

2 days ago

Magna forecasts a 7.7% increase in India’s adex for ...

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

2 days ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

2 days ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.