- The primary objective of the Government campaigns through print media is to secure the widest possible coverage of the intended content or message through newspapers and periodicals of current affairs as well as Science, Art, Literature, Sports, Films, Cultural Affairs, etc.
- BOC would maintain a list of approved publications for release of advertisements by empanelling acceptable publications. BOC would empanel only such publications which are found suitable for issue of advertisements of the Government of India.
- While empanelling, BOC will endeavour to empanel publications having readership from different sections of the society in different parts of the country.
- Government advertisements are not intended to be financial assistance to publications.
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