Campaign India Team
May 15, 2020

Inox shows dissatisfaction on Gulabo Sitabo's release on Amazon; PGI responds

Gulabo Sitabo and several other movies have skipped theatre releases and instead will be on OTT platforms

Inox shows dissatisfaction on Gulabo Sitabo's release on Amazon; PGI responds
Inox has released a statement to show its displeasure against the makers of Gulabo Sitabo. 
This comes after the film's announcement of it releasing on Amazon Prime. The film features Amitabh Bachchan and Ayushmann Khurrana in lead roles and is directed by Shoojit Sircar.
The multiplex chain states that it will be constrained to examine its options, and reserves all rights, including taking retributive measures in dealing with such 'fair-weather friends'.
The statement went on to add that Inox urges content creators to not skip the theatrical run and stay with the age old and established windowing pattern which is in the best interest of stakeholders in the value chain.
Here's the full statement:

The Producers Guild of India has responded to Inox's statement by stating that, "At a time like this it is disappointing to see abrasive and unconstructive messaging from some of our colleagues in the exibition sector. Statements that call for 'retributive measures' against producers who decide to take their movies to OTT platforms - especially at a time when cinemas are unfortunately closed for the forseeable future do not lend themselves to a constructive or collaborative dialogue on the way forward for the industry."



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