Infectious has been roped in as the communications partner for home support services platform iCare.Life.
iCare.Life aims to provide training and placement across home support services like chauffeurs, elder caregivers and baby caregivers. The training curricula has been developed in Singapore and is delivered online. The company then provides placement to the trainees.
Rajesh Ghatge, MD and CEO, iCare.Life, said, “We are creating a new category 'home support services'. We have built a platform that delivers the benefits of technology to both the service providers and service seekers. The task to communicate the solution and activate engagement is challenging. We are dealing with an inherent inertia in the category. We wanted a communication partner who brings simplicity and effectiveness in our effort to engage millions of members, and Infectious showed that promise.”
Ramanuj Shastry, co-founder and director, Infectious, said, “iCare.Life aims to transform the vast informal home support services segment that will eventually benefit millions of Indians access to a better life. No mean ambition this. We are honoured and delighted to be chosen as communications partner by iCare.Life for a task this meaningful. We look forward to telling this transformational story to a billion people, in the most engaging way possible.”
Nisha Singhania, co-founder and director, Infectious, added, “By introducing globally benchmarked service standard to an essentially unskilled environment, ICare.Life is poised to be a game changer in the home support services segment. We believe iCare.Life will prove to be a boon to both service providers and seekers and forever change the way we perceive and recruit home support help.”
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
6 hours ago
Watch the film conceptualised by Crescent here
6 hours ago
Account won post a multi-agency pitch