Infectious Advertising has elevated Siddhartha Singh from chief operating officer to chief executive officer and managing partner, recognising his significant contribution to the agency’s growth and evolution.
Going forward, Nisha Singhania, co-founder and managing partner who also served as CEO, will focus on strategic initiatives and driving the agency’s next phase of growth.
The agency said Singh has played a pivotal role in building the agency’s operational backbone while shaping a culture that prizes strategic rigour and creative courage. He also strengthened client partnerships and helped steer the agency through a phase of sustained growth.
In his new role, Singh will work closely with the founders to lead Infectious Advertising into its next phase. Speaking on the elevation, co-founder Singhania and Ramanuj Shastry, said, “Siddhartha understands both the ambition and the soul of this agency. This elevation reflects the trust he has earned over the years.”
“Infectious has always been about creating work that people care about. I’m humbled by the trust and excited to lead the agency at a time when there is a significant opportunity to create real impact,” Singh shared on the appointment.
