Indranil Datta has joined the Sakal Media Group as head, marketing and will be responsible for the entire portfolio of brands under the group. Datta was senior vice-president, Mudra Max prior to the shift to the media brand.
On the shift, Datta, said, “Having worked for two decades in agencies, I felt it is time I do something different. But then as a media person, there are a very options you can toy with. Also, Sakal Media Group is a strong company with some excellent brands in their portfolio. Each brand is uniquely positioned in the market place catering to its own loyal audience. Also my interaction with the Senior Management of the group gave me the confidence to take up the challenge.”
Datta has over 20 years experience in the space, and has worked in several capacities across a host of agencies. He started his career at the Mudra Group as vice president and national head of strategy & knowledge of Optimum Media Solutions in September 2007. Starting his career with FCBUlka in 1989, Datta has worked with Clarion Advertising, Lowe, Initiative Media, Ogilvy & Mather and Zenith Media, where he was responsible for re-launching the media agency in India.