Campaign India Team
Jun 13, 2011

Saptahik Sakal undergoes repositioning

The magazine is now targetted towards a younger audience

Saptahik Sakal undergoes repositioning

Saptahik Sakal, a Marathi magazine from the Sakal Media Group, has repositioned itself. This is the latest addition to the slew of changes that the Sakal Media Group has undertaken since January this year.

According to a press release, the new “Saptahik” is aimed at progressive young families that are part of the rapid urbanisation of Maharashtra. The first issue of the magazine was released on 21 May, 2011. The new magazine will now be more progressive with orientation towards the liberal, educated Marathi family with content ranging from success stories, young achievers, gadgets, travel, finance management, grooming, relationships, parenting, lifestyle, world-cuisine, entertainment etc.  The content will provide the readers with a global outlook.

It will have special issues on topics that matter to young, progressive and ambitious readers.

Commenting on the development, Abhijit Pawar, managing director, Sakal Media Group, said, “Saptahik will be a fresh, easy reading weekly for time-strapped readers. The weekly also promises to encompass spiritual aspects that have become a necessity to heal today’s fast paced lifestyle.”
The new look magazine is poised to reach its already huge base of progressive Marathi families and also add new readers who are sure to find resonance with the magazine with new and fresh look and content."

Source:
Campaign India

Related Articles

Just Published

21 hours ago

IPG Mediabrands launches global ecommerce unit ...

In India Interactive Avenues - A Reprise Network Company will lead the ecommerce offering

1 day ago

Twitter ad revenue bolstered by return of events

Advertisers return to Twitter as product launches and live events begin to resurface worldwide.

1 day ago

Amazon triples net income, nears $100 billion in ...

International operations turned a profit of $407 million, while revenue for the company's 'other' category, which is mainly its advertising services, grew 50% year over year.

1 day ago

Facebook ad revenue boosted by commerce uptick

APAC led user growth, as Mark Zuckerberg said Facebook benefits from people and businesses "relying" on its platforms to stay connected and make money during Covid-19.