Campaign India Team
Jun 13, 2011

Saptahik Sakal undergoes repositioning

The magazine is now targetted towards a younger audience

Saptahik Sakal undergoes repositioning

Saptahik Sakal, a Marathi magazine from the Sakal Media Group, has repositioned itself. This is the latest addition to the slew of changes that the Sakal Media Group has undertaken since January this year.

According to a press release, the new “Saptahik” is aimed at progressive young families that are part of the rapid urbanisation of Maharashtra. The first issue of the magazine was released on 21 May, 2011. The new magazine will now be more progressive with orientation towards the liberal, educated Marathi family with content ranging from success stories, young achievers, gadgets, travel, finance management, grooming, relationships, parenting, lifestyle, world-cuisine, entertainment etc.  The content will provide the readers with a global outlook.

It will have special issues on topics that matter to young, progressive and ambitious readers.

Commenting on the development, Abhijit Pawar, managing director, Sakal Media Group, said, “Saptahik will be a fresh, easy reading weekly for time-strapped readers. The weekly also promises to encompass spiritual aspects that have become a necessity to heal today’s fast paced lifestyle.”
The new look magazine is poised to reach its already huge base of progressive Marathi families and also add new readers who are sure to find resonance with the magazine with new and fresh look and content."

Source:
Campaign India

Related Articles

Just Published

13 hours ago

Cashkaro enters 'rewards war', takes a dig at ...

Watch the film conceptualised in-house here

14 hours ago

Truecaller assigns digital mandate to Wirality Media

The agency has been working with the brand on a project basis

15 hours ago

Maya Hari gets global role at Twitter

As Hari takes on a global role, the social media network is consolidating Japan and South Korea with the rest of Asia-Pacific

16 hours ago

We have to find non-obvious ways of showing a woman ...

Megha Tata, Piyush Pandey, Rohini Miglani and Sapna Chadha, discuss stereotypes in Indian advertising and how gender portrayal is changing