Leo Burnett Group's digital agency Indigo Consulting has roped in Rajesh Ghatge as CEO. Ghatge's mandate covers Indigo Consulting and Indigo iStrat. He will be based in Mumbai, reporting to Saurabh Varma, CEO, Leo Burnett, South Asia.
The development follows the exit of COO Harshad Hardikar in September 2016.
Prior to this, Ghatge was CEO and MD at iCare Life, an online essential home services training and fulfillment platform.
Varma said, “Indigo is already one of the largest full service digital agencies in the business, with a reputation for using technology and intelligence to solve business problems. We wanted a leader who can create a new curve for a team of 300-plus Indigo employees; Rajesh brings with him the energy, the passion and the drive to create a new destiny for Indigo Consulting. My brief to him is to make us the most respected digital agency in the country, bar none.”
Ghatge said, “Driving effective consumer engagement on omnipresent digital touchpoints is a function of technology, content, analytics and the ability to execute flawlessly in an ‘always on’ mode. Using data and platforms to create impactful and relevant experiences has been my ongoing work. Indigo Consulting, built on a deep foundation of technology has emerged as a leading digital agency. I am excited at the prospect of working with a team of passionate strategy, technology and creative champions at Indigo Consulting to grow the agency into the future and leverage ‘digital’ comprehensively for brands and businesses.”
In a career spanning 24 years, he has also worked with Bates CHI & Sercon and Tarai Foods.