Advertising Media Opinion
Vikram Verma
Mar 25, 2025

India’s OTT boom: Big streams, bigger monetisation hurdles

India’s OTT platforms face a tough balancing act—compelling content, smart pricing, and data-driven ads—all while battling churn and piracy, notes Moloco’s director of product management for MSM business.

Affordable data plans and devices have propelled accelerated growth in India's OTT channels in the recent past but also led to a few challenges. | A still from Amazon Prime's popular series, Mirzapur.

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