Advertising Media Marketing Digital In-Depth
Campaign India Team
Jan 20, 2025

India’s M&E industry contributes INR 3 lakh crore to the economy: Sanjay Jaju, I&B secretary

He added that collaboration and innovation are driving this sector amid government-led reforms tackling industry challenges.

Sanjay Jaju took charge as secretary of Ministry of Information and Broadcasting in February 2024.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Apollo Tyres replaces Dream11 as Team India jersey sponsor

1 Apollo Tyres replaces Dream11 as Team India jersey sponsor

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

2 Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

Nike flips the script: From action to intention

3 Nike flips the script: From action to intention

GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

4 GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

Jonty Rhodes dives into cashback chase

5 Jonty Rhodes dives into cashback chase

AI’s double-click: More speed, less soul?

6 AI’s double-click: More speed, less soul?

Arjun Kapoor’s meme face becomes ‘Call Me Chunky’s’ ace

7 Arjun Kapoor’s meme face becomes ‘Call Me Chunky’s’ ace

Kia's Sonet embarks on a journey of uncharted thrill

8 Kia's Sonet embarks on a journey of uncharted thrill

Microdramas test India’s appetite for stories in 120 seconds

9 Microdramas test India’s appetite for stories in 120 seconds

Retail One kiosks put Nestlé’ Professional’s growth recipe to test

10 Retail One kiosks put Nestlé’ Professional’s growth recipe to test

Related Articles

Lights, camera, privacy!
Advertising
Jun 24, 2025
Akarsh Singh

Lights, camera, privacy!

Srinivasan K Swamy elected as AAAI president, Jaideep Gandhi is association’s vice-president
Advertising
Aug 19, 2025
Campaign India Team

Srinivasan K Swamy elected as AAAI president, ...

Government asks advertisers to submit self-declaration certificate from June 18
Advertising
Jun 04, 2024
Campaign India Team

Government asks advertisers to submit self-declarati...

The cloud revolution behind the OTT boom in Indian broadcasting
Digital
Sep 03, 2024
Jay Ganesan

The cloud revolution behind the OTT boom in Indian ...

Just Published

MRUCI greenlights readership survey pilot amid leadership change
Advertising
51 minutes ago
Campaign India Team

MRUCI greenlights readership survey pilot amid ...

Vikram Sakhuja is elected as the non-profit’s chairman, Dhruba Mukherjee named vice-chairman

Travel signals redefined as India becomes advertisers’ new test market
Advertising
1 hour ago
Vinita Bhatia

Travel signals redefined as India becomes advertiser...

Unpromptd joins forces with Agoda to pitch travel intent as a premium proxy for consumer demand, pushing brands to rethink digital spends.

Indian consumers tilt toward homegrown brands as loyalty drivers shift
Marketing
2 hours ago
Campaign India Team

Indian consumers tilt toward homegrown brands as ...

58% of consumers favour local or small businesses in a Rukam Capital report, with 76% valuing authentic communication and innovative solutions addressing everyday needs.

Romance, rings and a remix: Indriya flips the script
Advertising
2 hours ago
Campaign India Team

Romance, rings and a remix: Indriya flips the script

Indriya’s festive campaign with Aditi Rao Hydari and Siddharth blends intimacy, jewellery and a reimagined classic, rethinking how brands frame modern romance.