Advertising Media Research and Rankings
Campaign India Team
Dec 10, 2024

India's ad industry revenues to touch INR 1.58 lakh crores by 2028: PwC report

Outpacing the global growth rate, India’s online advertising to reach INR 85,000 crores by 2028, finds PwC report.

Online advertising is likely to touch INR 85,000 crores in 2028, growing at a 15.6% CAGR from the year 2023 level of INR 41,000 crores.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Shah Rukh Khan still rules India’s brand universe at 60

1 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

2 ICC World Cup: Where does women’s cricket stand after historic win?

QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

3 QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

Piyush Pandey dies at 70; the industry mourns a legend

4 Piyush Pandey dies at 70; the industry mourns a legend

Agencies must prove ROI, not just impressions

5 Agencies must prove ROI, not just impressions

NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

6 NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

Bingo! turns ‘Big No’ into its boldest punchline yet

7 Bingo! turns ‘Big No’ into its boldest punchline yet

Blog: How stigmatising Harmanpreet Kaur is hurting Brand India

8 Blog: How stigmatising Harmanpreet Kaur is hurting Brand India

Smriti Mandhana and Mithali Raj are the most liked female cricketers: Hansa Research report

9 Smriti Mandhana and Mithali Raj are the most liked female cricketers: Hansa Research report

Dentsu warns staff of data breach after Merkle hit by cyber 'security incident'

10 Dentsu warns staff of data breach after Merkle hit by cyber 'security incident'

Related Articles

Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report
Advertising
Aug 21, 2024
Campaign India Team

Only 100 million of India's 547 million OTT users ...

Can Netflix scale its advertising business?
Media
Jul 22, 2024
Matthew Keegan

Can Netflix scale its advertising business?

India’s OTT boom: Big streams, bigger monetisation hurdles
Advertising
Mar 25, 2025
Vikram Verma

India’s OTT boom: Big streams, bigger monetisation ...

36% of urban SVOD viewers in India are regular CTV users: Report
Media
Dec 11, 2024
Campaign India Team

36% of urban SVOD viewers in India are regular CTV ...

Just Published

New eyewear ‘B by Lenskart’ brand launch - Everything you need to know about IPO-bound eyewear company's smart glasses' foray
Digital
15 hours ago
Content Labs

New eyewear ‘B by Lenskart’ brand launch - ...

IPO-bound Lenskart has launched a new brand christened ‘B by Lenskart Smartglasses’

Why is Nazara Technologies rebranding itself and what is new?
Digital
15 hours ago
Content Labs

Why is Nazara Technologies rebranding itself and ...

Gaming company Nazara Technologies has launched a refreshed new brand identity.

Safe is passé, risk-taking is in
Advertising
21 hours ago
Campaign India Team

Safe is passé, risk-taking is in

A global paper from Havas Red shows how audiences are tuning out brand experiences that feel overly familiar or formulaic and what works instead.

The future belongs to the curious
Advertising
23 hours ago
Dheeraj Sinha

The future belongs to the curious

In an AI-driven industry, FCB's Dheeraj Sinha sees vulnerability in middle-layer jobs, but says the real dividing line is not between juniors and seniors, but between those who evolve and those who don’t.