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TV continues to have the largest share of the adex pie, seeing a growth of 9% in 2022 over 2021, with overall ad spends of INR 5,506 crores
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Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.
The experiential campaign positions trading as a calling, not just a skill.
The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.