Indian business to go global with new tools from Google

The search-giant has introduced Google Global Market Finder and Google Ads for Indian advertisers to find new markets overseas

Jun 02, 2011 01:14:00 PM | Article | Campaign India Team

In a bid to increase its focus on the Indian SMB sector, Google India has announced the launch of Google Global Market Finder - a free online tool for advertisers to find new markets overseas. This tool will be available as part of Google Ads for Global Advertisers, a new website and hub for businesses to identify, reach, and engage with customers worldwide.

Speaking about the new tool, Sridhar Seshadri, head, online sales, Google India said, “We have seen tremendous success with the adoption of our AdWords platform by Indian SMBs in the last two years in the domestic market. And with the launch of these new tools for export oriented businesses in India, we want to bring the benefit of Google’s global reach and help Indian SMBs compete at a global stage and overcome traditional hurdles of marketing in the international market.”
 
“According to the recent foreign trade data released by the Ministry of Commerce and Industry, the Indian export market has witnessed 37.5% growth in 2010-2011 fiscal year, which is a standing testimony of the huge potential of this space. With this launch, we want to reach out and help all advertisers, especially SMBs, by giving them access to information about the markets that have shown demand for their products. Since the tool determines demand based on the how often the product is searched for online in a particular geography, it is quite accurate in its assessment of demand“ he added.
 
The new tool aims to help businesses of all sizes address traditional barriers to international expansion, such as finding the right customers, translating their websites and ad campaigns into local languages, and reaching customers in foreign markets with relevant ads. The Global Market Finder and Google Ads for Global Advertisers will be available to advertisers in 43 languages.
 
Global Market Finder helps in identifying new markets with high demand for an advertiser’s products and services. Businesses enter keywords that describe their product or service and select the region they’d like to explore. The tool will automatically translates those keywords into any one of 56 languages used in the selected region. It then ranks each location by opportunity based on factors like local search volume, suggested bid price, and competition for each translated keyword.