India will become largest DTH market by 2012: MPA

According to the latest report published by Media Partners Asia (MPA), a Hong Kong-based media research company, India is expected to become the largest market for DTH satellite pay-TV in the World by 2012.Projections from MPA suggest that Indian pay-TV subscribers will grow from 105 million in 2009 to 149 million by 2014, and 173 million by 2020. This means pay-TV penetration will grow from 78% in 2009 to more than 90% long-term. Cable will retain 70% market share by 2014, falling to 64% by 2020, while DTH will scale up to almost 35% share long-term.

by Campaign India Team