Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
In a global study released by ZenithOptimedia recently, India’s advertising industry is expected to grow at a healthy 10.5% in 2010, primarily owning to its GDP growing faster-than-expected and its equity markets getting back on track. “We are optimistic about 2010 and India is sure to be one of the major drivers of global growth in the coming years,” said Satyajit Sen, CEO, ZenithOptimedia. According to the study, India will grow at 11.4% and 11.8% in 2011 and 2012 respectively.
Contact Customer Support at
[email protected]
or call+91 22 69489600
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
As consumers grow wary of polished ads and sponsored content, many are seeking out platforms where real users share unfiltered opinions. Knowledge-based communities and Q&A forums have quietly become part of the purchase journey, places where people look for honest takes before committing to a buy. A survey of Indian Quora users from August 2025 shows the platform is becoming a go-to resource for product research and buying decisions.
Research from Pulp Strategy warns that CMOs who disregard GEO risk relinquishing control of their brand narrative to algorithms indifferent to long-term strategy.
Why does Sex and the City still feel so iconic? The answer lies not just in the clothes or the cocktails, but in how the series reoriented the gaze.
The company responded quickly and repeatedly on its digital owned media properties and on social media. Will it be enough to quell discontent over the scale of the outage?