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In a global study released by ZenithOptimedia recently, India’s advertising industry is expected to grow at a healthy 10.5% in 2010, primarily owning to its GDP growing faster-than-expected and its equity markets getting back on track. “We are optimistic about 2010 and India is sure to be one of the major drivers of global growth in the coming years,” said Satyajit Sen, CEO, ZenithOptimedia. According to the study, India will grow at 11.4% and 11.8% in 2011 and 2012 respectively.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.