Bindu Nair Maitra
Sep 22, 2010

India scores 36 metals at Spikes Asia 2010

The awards were announced on Tuesday night in Singapore

India scores 36 metals at Spikes Asia 2010

India has amassed a total of 36 Metals at the 2010 Spikes Asia awards held on Tuesday night in Singapore.
 
In Design Spikes, India has two winners, both from JWT.  JWT Delhi has won a Silver Spikes for Horlicks’ Pro-Height Room for Glaxosmithkline while JWT Mumbai has won a Bronze Spikes for  its Fold-Out Yoga Cards for yoga trainer Atul Sharma.

In the Digital category, India has one winner.
Grey Worldwide India Mumbai has won a Silver for Wockhardt Hospitals’ Desktop Orthopaedist for Harvard Medical International.

In the Direct And Sales Spikes category, India has five winners.
JWT Delhi has won a Silver Spikes for Horlicks’ Pro-Height Room for Glaxosmithkline. Bates141 has won a Bronze Spikes for Stolen Signature for Net Protector. BBDO India Mumbai has won two Bronze Spikes for their campaign Women Against Lazy Stubble for P&G Gillette - Mach3.
In the same category, Taproot’s India-Pakistan Peace Project for Bennett Coleman & Co has won a Bronze Spikes.

In the Integrated category, India has won one Gold Spikes. Taproot’s India-Pakistan Peace Project for Bennett Coleman & Co has won the Gold.

In the Media Spikes category, India has ten winners.
Mediacom Mumbai has won a Gold for their campaign Women Against Lazy Stubble for P&G.
BBDO India, Gurgaon won a Gold Spikes for their Great Wall Of Education campaign for Aviva Life Insurance’s Street To School Program and a Silver Spikes for Pattalam Cricket for Pepsico India’s 7up Lemon. They have another Silver Spikes for P&G’s Women Against Lazy Stubble campaign.

Taproot’s India-Pakistan Peace Project for Bennett Coleman & Co won the third Gold Spikes in this category.

Mediacom has won a Silver Spikes for their campaign India Comes Of Age for anti-ageing cream (P&G).

Creativeland Asia’s campaign for Parle Agro’s Frooti titled Mango Surprise has won a Silver Spikes.

McCann Worldgroup, Mumbai has won a Bronze for their campaign Clothesline for Onida Washing Machine.

Mediacom, Mumbai has won a Bronze Spikes for P&G’s Shave India Movement.

Bates141 won a Bronze for the Indian Panga League for Virgin Mobile.

In the Outdoor Spikes Category, India has a total of three winners.
Taproot India won a Gold for Transasia Papers (Kathakali Dancer, Spiritual Guru, Conqueror Papers).  McCann Worldgroup, Mumbai has won a Silver for their campaign Clothesline for Onida Washing Machine.
Leo Burnett India, Mumbai has got a Bronze for its campaign for P&G’s Tide (Coffee, Egg, Ink, Ketchup)

In the Print category, India has five winners. Taproot won a Silver for Transasia Papers (Kathakali Dancer, Spiritual Guru, Conqueror Papers).  JWT Mumbai has won a Silver Spikes for their campaign Dhobi Ghat for Ehsas Foundation - Child Welfare. 
Leo Burnett India, Mumbai has got a Bronze for its campaign for P&G’s Tide (Coffee, Egg, Ink, Ketchup) JWT Mumbai has won a Bronze for its campaign (Funeral, Airport) for Fujifilm - F 70 Camera
Mudra Group has won a Bronze for its campaign 60 Emi for  Federal Bank - Car Loan Installments.

In the category Print Craft Spikes, India has six winners.

Taproot India has won a Gold and a Silver Spikes for its campaign for Transasia Papers (Kathakali Dancer, Spiritual Guru, Conqueror Papers)

DDB Mudra has won a Silver and a Bronze Spikes for the Srujan Foundation For Mental Awareness.

Leo Burnett, Mumbai has won two Bronze Spikes for its campaign (Dear Prime Minister, Lolita, Medea) for Sambhavna Trust.

In the Radio Spikes category, India has one winner.

Leo Burnett India, Mumbai has a Bronze Spikes for Pleasure Of Mixing for Bajaj Electricals’ Hand Blenders.

In the category, TV/Cinema Spikes, India has  two winners.

O&M Mumbai has won a Gold for their campaign for Breakthrough Trust - Domestic Violence Awareness (Bank Clerk, Software Engineer, Bus Driver).

JWT Mumbai has won a Silver Spikes for ING Vysya’s The Chase for their Card Replacement Service.

The Media Agency Of The Year 2010 was won by Colenso Bbdo, Auckland. The second spot was taken by Mediacom Communications India, Mumbai while the third place went to BBDO India, Gurgaon.

While Rahul Kansal, chief marketing officer, Bennett Coleman & Co was not in Singapore at the time of the award distribution, Bhaskar Das, executive president, Bennett & Coleman said, “Speaking on behalf of Brand, the India-Pakistan peace Project is something that we and our shareholders strongly believed in, because we strongly believe that the national media can play a very constructive role in uniting two societies, two cultures. While there are points of difference between the two governments, the citizens of both the countries can love and respect each other and we were guided by this over-arching thought. We collaborated with another publication group Jang in Pakistan because we believed strongly that civil society can play a great role in bringing two countries together.”

Sandipan Bhattacharyya, executive creative director, BBDO India, who received the award on stage along with fellow ECD Rajdeepak Das spoke to Campaign India on their win, “The Aviva Great Wall of Education was a campaign that looked at facilitating education for over 50,000 underprivileged children and help them off the street. The win is fantastic news and we are looking forward to taking the Aviva Great Wall of Education campaign to a larger number of cities next year.”
 

Source:
Campaign India

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