Campaign India Team
Feb 08, 2024

India rankings: Havas, Wavemaker lead new business wins

As of October 2023, FCB’s Reliance Smart Stores was the biggest creative account movement of the year, while Neo Media World bagged the biggest media client which was USDC India

India rankings: Havas, Wavemaker lead new business wins
Havas Creative and Wavemaker lead the new business rankings in India (January-October 2023), according to Campaign’s Advertising Intelligence data.
 
This data tracks new business on a global level. COMvergence provides data on media wins and R3 on creative wins, as well as taking direct submissions from agencies.
 
Havas Creative’s lead is on the back of 41 wins in 2023, the largest of which were Autodesk, Cfao, Digisahamati Foundation. The agency’s estimated net billings in USD were 144.9 million, which translates to roughly INR 1,203 crore. FCB (USD 114.9 million), Wunderman Thompson (USD 61.1 million), DDB (USD 48.4 million) and BBDO (USD 44 million) complete the top five.
 
Rank Oct 2023 Agency Estimated YTD net billings ($m) Top wins 2023 No. of wins 2023 Estimated YTD billings ($m) Estimated YTD lost billings ($m)
1 Havas Creative 144.9 Autodesk, Cfao, Digisahamati Foundation 41 144.9 0.0
2 FCB 114.7 Amazon, TVS Motor Company, Google 110 114.7 0.0
3 Wunderman Thompson 61.1 Birla Estates, Adani Enterprises, Vivo 38 61.1 0.0
4 DDB 48.4 Meta, Mars Petcare, DLF Mall of India 46 48.4 0.0
5 BBDO 44.0 Jack Daniel’s Tennessee Whiskey, Google, JLR 9 44.0 0.0
6 Wondrlab 35.8 Vero Coffee, Revolt Intellicorp, Bajaj Auto 184 35.8 0.0
7 McCann Worldgroup 33.3 Reliance Retail, Apollo, Cognizant 11 33.3 0.0
8 VMLY&R 28.0 Coke, ThumsUp, Idfc 10 28.0 0.0
9 Dentsu Creative 25.0 Aditya Birla Capital, Hero Motocorp, automotive client 17 25.0 0.0
10 MullenLowe Group 13.9 Cipla, Eureka, Zee5 11 13.9 0.0
11 Centrick 13.7 Kirloskar Oil Engines, Electronica Finance, Kirloskar Chillers 8 13.7 0.0
12 Grey 11.8 Federal Bank, JM Financial, Aditya Birla Chemicals 8 11.8 0.0
13 M&C Saatchi 11.3 Rebel Foods, Vedantu, Forest Essentials 7 11.3 0.0
14 Wieden & Kennedy 10.0 Casio G Shock 1 10.0 0.0
15 IPG Health 2.2 Pfizer 1 2.2 0.0
16 The Womb 2.1 Samco 1 2.1 0.0
17 Leo Burnett 1.1 Finance & insurance client, tech client, telecoms client 4 1.1 0.0
18 Saatchi & Saatchi 0.6 Reliance Retail, finance & insurance client, pharmaceuticals & healthcare client 3 0.6 0.0
19 Leo Burnett Orchard 0.1 Finance & insurance client 1 0.1 0.0
20 Publicis Worldwide 0.0   1 0.0 0.0
21 Ogilvy -7.9   7 12.1 20.0
 
In the media agency list, Wavemaker dominates with estimated net billings of USD 151.7 million (INR 1259 crore approximately). Wavemaker’s big wins for the year included Reckitt, Pernod Ricard, KRBL. OMD Group is second on the list with total billings of USD 132 million. Independent agency group LS Digital is third (USD 86.8 million), followed by EssenceMediacom (84.1 million). Havas’ media operations make an appearance at fifth place with billings of USD 39.8 million.
 
Rank Oct 2023 Agency Estimated YTD net billings ($m) Top wins 2023 No. of wins 2023 Estimated YTD billings ($m) Estimated YTD lost billings ($m)
1 Wavemaker 151.7 Reckitt, Pernod Ricard, KRBL 7 159.4 7.7
2 OMD Group 132.0 Bacardi, Groww, McDonald's 12 132.0 0.0
3 LS Digital 86.8 Smartcoin, Glanbia Performance Nutrition, More Retail 36 86.8 0.0
4 EssenceMediacom 84.1 Vivo, IIFL Securities, Mars 10 92.8 8.7
5 Havas Media Group 39.8 Shell, V-Guard, Motovolt 8 41.3 1.5
6 iProspect 38.9 Carlsberg, Bharat Loan, National Stock Exchange 13 42.2 3.3
7 Carat 37.6 Ferrero, HealthCare Global, Okaya 5 37.6 0.0
8 NP Digital 35.4 Madhavbaug, Login Radius, Ivy Central 22 35.4 0.0
9 Mindshare 34.2 Maruti Suzuki India, Novel Jewels, Paypal 19 80.0 45.8
10 MSix & Partners 17.8 Billionbrains Garage Ventures, Pran Foods, Ageas Life Insurance 7 17.8 0.0
11 Initiative 15.7 India Ministry of Tourism, Caerleon Business Solutions, Centuary Mattress 4 36.9 21.2
12 PHD 12.9 Scapia, HSBC, Bimbo 4 14.8 1.9
13 Hearts & Science 9.7 Versuni, Signify 2 9.7 0.0
14 Atomic 212 9.2 Northern Territory Government, Unikrn Esports 2 9.2 0.0
15 Zenith 6.0 Pharma & healthcare client, Prega News 3 6.0 0.0
16 Neo Media World 2.7 USDC Projects India, QI LIFECARE 2 2.7 0.0
17 Publicis Collective 2.2 Pfizer 1 2.2 0.0
18 Spark Foundry 2.0 Celebe, Jaypore 2 2.0 0.0
19 UM -2.2   3 8.1 10.3
20 Starcom -3.5   1 4.5 8.0
21 Dentsu X -77.3   3 22.7 100.0
 
In terms of the big account moves for this period, Reliance Smart Stores’ moves to FCB tops the list along with BBDO’s Tide win. WPP’s Neo Media World bagging USDC Projects India is the biggest media account win of the year.
 
Mindshare, which is listed ninth on the media agency list of the year in terms of new accounts won, tops the ‘losses’ list for clients, as it lost the Ferrero account in India. 
Source:
Campaign India

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