"India needs a design route entrenched in its own culture:" Olins

The day two of Kyoorius Design Yatra 2008 concluded with a panel discussion on corporate branding with Saffron's Wally Olins (pictured, left) and Pentagram's Paula Scher (pictured, right). The session was moderated by Lava Graphic Design's Paul Hughes (pictured, centre).

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