Advertising In-Depth
Vinita Bhatia
Nov 14, 2024

Independent agencies rewrite the rules to stay relevant and take on industry Goliaths

Ditching old-school business practices, they are embracing tech, AI, and holistic strategies to future-proof their companies and give storied agencies some tough competition.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AI’s double-click: More speed, less soul?

1 AI’s double-click: More speed, less soul?

When a reel breaks the internet: Inside Hilton’s 1.9 billion views ad with Deepika Padukone

2 When a reel breaks the internet: Inside Hilton’s 1.9 billion views ad with Deepika Padukone

Adobe launches ad making tool for small businesses

3 Adobe launches ad making tool for small businesses

When Prime Video ads guess your mood before you watch

4 When Prime Video ads guess your mood before you watch

Pipes get a punchline as Ashirvad by Aliaxis rethinks the sell

5 Pipes get a punchline as Ashirvad by Aliaxis rethinks the sell

Dentsu bets on podcasting as India’s audio market matures

6 Dentsu bets on podcasting as India’s audio market matures

Kia's Sonet embarks on a journey of uncharted thrill

7 Kia's Sonet embarks on a journey of uncharted thrill

Blog: Har ghar tiranga made easier

8 Blog: Har ghar tiranga made easier

Google plugs into India’s quick commerce ad rush

9 Google plugs into India’s quick commerce ad rush

Micro-influencers, major shifts: India’s new marketing frontier

10 Micro-influencers, major shifts: India’s new marketing frontier

Related Articles

Does OPPO’s Reno13 campaign truly capture living in the moment?
Advertising
Jan 06, 2025
Campaign India Team

Does OPPO’s Reno13 campaign truly capture living in ...

Gozoop Group elevates Amyn Ghadiali to India country head
Advertising
Jul 12, 2024
Campaign India Team

Gozoop Group elevates Amyn Ghadiali to India ...

Famous Innovations, Tribes, VML win Grand Prix on final day of Abby Awards 2025
Advertising
May 24, 2025
Mitaksh Jain

Famous Innovations, Tribes, VML win Grand Prix on ...

Leo, Enormous, Famous Innovations, FCB shine on Day 2 of Abby Awards 2025
Advertising
May 23, 2025
Mitaksh Jain

Leo, Enormous, Famous Innovations, FCB shine on Day ...

Just Published

Parle retains top spot as India’s most chosen in-home FMCG brand for 13th year
Advertising
2 days ago
Campaign India Team

Parle retains top spot as India’s most chosen ...

Britannia clinches OOH leadership hat-trick, as per the Worldpanel Brand Footprint India 2025 report.

AI makes space for risk — if creatives dare take it
Advertising
2 days ago
Vinita Bhatia

AI makes space for risk — if creatives dare take it

Landor’s global chief creative officer Teemu Suviala argues efficiency should fuel experimentation, not sameness, as advertising wrestles with AI, data obsession and risk aversion.

Asia can’t win globally if it doesn’t back itself regionally
Opinion
2 days ago
David Guerrero

Asia can’t win globally if it doesn’t back itself ...

Asia has the creative firepower, the campaigns, the awards. What’s missing, David Guerrero writes, is seeing, decoding, and defending each other across markets.