A weekly round-up of advertising, media and marketing news
Tata Q is now Tata Sampann Yumside
Tata Consumer Products has announced the rebranding of Tata Q to Tata Sampann Yumside. With this new identity, the brand will be integrating its food offerings under one umbrella. It will also extend its ready-to-cook (RTC) category with a range of Indian gravies and pastes.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Star Health’s split-screen ad pitches insurance as peace of mind, but its visual clichés raise questions about real-world nuance.
India’s top creatives unpacked the promise and pressure of AI-powered storytelling, and why the future belongs to those who can balance efficiency with empathy at Cannes Homecoming.
When feedback becomes a bottleneck instead of a booster, creative teams face chaos, dilution and burnout. ButtonShift’s co-founder and CEO explains why it matters.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
IBM’s 2025 CMO Study reveals only 26% of Indian marketers believe they have the talent needed to achieve their goals for the next two years.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
