A weekly round-up of advertising, media and marketing news
Tata Q is now Tata Sampann Yumside
Tata Consumer Products has announced the rebranding of Tata Q to Tata Sampann Yumside. With this new identity, the brand will be integrating its food offerings under one umbrella. It will also extend its ready-to-cook (RTC) category with a range of Indian gravies and pastes.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Julia Hoffmann and Andrew McKechnie join the ChatGPT parent in new roles.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
To maintain its leadership in the rapidly evolving beauty tech space, L’Oreal is partnering with startups to accelerate innovation, deliver personalised beauty experiences, and pioneer new technologies.
Global marketing director Richa Khera explains how the India-born ‘Green Yodha’ platform scales globally by tightening cultural guardrails and letting employees, not brand scripts, carry sustainability narratives.
.png&h=268&w=401&q=100&v=20250320&c=1)
A recent Kantar analysis found that very few festive ads succeed in delivering both cultural warmth and clear brand impact.
