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Tata Q is now Tata Sampann Yumside
Tata Consumer Products has announced the rebranding of Tata Q to Tata Sampann Yumside. With this new identity, the brand will be integrating its food offerings under one umbrella. It will also extend its ready-to-cook (RTC) category with a range of Indian gravies and pastes.
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The pitch is currently taking place in New Delhi, with the chosen agency looking to be onboarded for the duration of one year.
The brand has committed to providing specialised training, nutrition, and equipment to women hockey players at the domestic league level.
The promotions include changes at Havas Worldwide India, Conran Design Mumbai, and Havas CX India, which are part of the Havas Creative Network.
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