Campaign India Team
Oct 27, 2011

In Office Gloom Buster: Nike 'Some Time Together' campaign

Just in case you're working today (like we are), here's a sweet new campaign by Wieden + Kennedy Portland and São Paulo for Nike Lunarglide, that's helped to beat our in-office blues

In Office Gloom Buster: Nike 'Some Time Together' campaign

Nike has released a global web film featuring a girl who never stops running (in her Lunarglide+ 3 Shield trainers).

 

In addition to the film, four video interviews will be released with characters from it – the runner's boyfriend, grandparents, girlfriends and dog – each talking about how the protagonist affects their lives.

 

 

 

 

The campaign will be seeded to Nike’s running community via Facebook, Twitter and YouTube. The campaign is a collaborative creative effort between Wieden & Kennedy Portland and Wieden & Kennedy São Paulo. It was written by Dylan Lee and Icaro Doria, art directed by Guillermo Vega, and directed by Glue Society through Park Pictures.

This article first appeared on Campaign UK

Source:
Campaign India

Related Articles

Just Published

13 hours ago

Jabir Merchant and Maharsh Shah join Condé Nast India

Merchant appointed chief digital officer - sales while Shah is creative production - fiction

13 hours ago

PR Awards India 2020: Value 360 Communications, ...

Other Gold winners include Adfactors, Amazon Prime Video, Avian WE, Edelman, Kaizzen, On Purpose, Ruder Finn, Sony Pictures Networks and Team Pumpkin

16 hours ago

'What was the alternative?': shock at WPP over Nick ...

Companies are becoming 'less forgiving' of mistakes, lawyers say.

17 hours ago

Opinion: Laying the foundation for powerful brands

Purpose driven campaigns that we see today backed by will, confidence and insights will harness the true power of brands for years to come, says the author