Campaign India Team
Oct 27, 2011

In Office Gloom Buster: Nike 'Some Time Together' campaign

Just in case you're working today (like we are), here's a sweet new campaign by Wieden + Kennedy Portland and São Paulo for Nike Lunarglide, that's helped to beat our in-office blues

In Office Gloom Buster: Nike 'Some Time Together' campaign

Nike has released a global web film featuring a girl who never stops running (in her Lunarglide+ 3 Shield trainers).

 

In addition to the film, four video interviews will be released with characters from it – the runner's boyfriend, grandparents, girlfriends and dog – each talking about how the protagonist affects their lives.

 

 

 

 

The campaign will be seeded to Nike’s running community via Facebook, Twitter and YouTube. The campaign is a collaborative creative effort between Wieden & Kennedy Portland and Wieden & Kennedy São Paulo. It was written by Dylan Lee and Icaro Doria, art directed by Guillermo Vega, and directed by Glue Society through Park Pictures.

This article first appeared on Campaign UK

Source:
Campaign India

Related Articles

Just Published

7 hours ago

Tata Sky frees certain services, urges consumers to ...

Watch the film conceptualised by Ogilvy here

14 hours ago

Virtual experiences firm XP&D Be.Live launched

The agency is a collaboration between XP&D, Multi TV and FCB India

14 hours ago

HUL-GSK Consumer Healthcare merger completed

The merger has been on the basis of an exchange ratio of 4.39 HUL shares for each GlaxoSmithKline Consumer Healthcare share

18 hours ago

Dentsu rolls out DAN Solutions in India with ...

Devanthan also elevated as chairperson of Creative Line of Business