In Cyber, effectiveness is everything: Susan Bonds

Campaign India's Bindu Nair Maitra chats with Susan Bonds (pictured), president and CEO, 42 Entertainment and Alex Lieu, chief creative officer, 42 Entertainment, winners of the Cyber Grand Prix for ‘Why so serious?’ project.Talking about how the whole idea of ‘Why so serious?’ came about, Bond explains that the fact that Christopher Nolan had started franchising such a realistic hero gave lot of opportunities to bring a global audience in. Listen to her here:

by Campaign India Team