Campaign India Team
Nov 23, 2022

IMC Advertising and ThreePercent Collective announce collaboration

IMC Advertising is a Kozhikode-based creative agency while ThreePercent Collective is a digital agency with its roots in Bengaluru

IMC Advertising and ThreePercent Collective announce collaboration
Advertising agency IMC Advertising which focuses primarily on print advertising has partnered with digital marketing agency ThreePercent Collective. The duo will work together in the advertising space. 
Through this collaboration, the agencies hope to increase their client base and expand their presence across India.
 
ThreePercent Collective was founded by Achuth Nair, Praveen Rao, and Pradeep Singh.
 
IMC Advertising is currently present in Kozhikode while ThreePercent Collective's office is in Bengaluru. Post this partnership, the duo plan to open offices in Mumbai, Delhi, Hyderabad, Chennai and Kolkata in this financial year.
 
CTP Ummerkutty, executive director, IMC Advertising, said, “IMC will become a full-fledged agency by expanding its expertise into the fields of digital advertising, marketing and public relations in collaboration with Three Percent Collective, one of the best agencies in the field of digital marketing. Digital advertising has emerged as a huge-growth segment. That’s why we have decided to expand our core expertise into the digital space."
 
Rao said, "We are delighted to join hands with IMC Advertising which has been designing and strategising advertising campaigns for big brands including Malabar Group. Brands jointly handled by both the agencies will be able to achieve better results through effective partnership.”
 
Nair and Singh added, “The partnership between the two companies is poised to make major strides in the fields of advertising and digital marketing."
 
Source:
Campaign India

Related Articles

Just Published

18 hours ago

BJP leads online political ad space with INR 19.1 ...

The ruling party has allocated over 117 crores to Google Ads since January for campaign purposes, according to the Google Ads Transparency Centre.

18 hours ago

Bisleri India on the hunt for a new creative partner

The pitch is currently underway via the brand's Mumbai office.

20 hours ago

Amazon layoffs impact APAC adtech and media leaders

The job cuts are part of Amazon's plans to streamline its sales, marketing and global services division globally.

20 hours ago

Advertisers are not fully prepared for the demise ...

The latest Future of Measurement report reveals that only 2% of advertisers are using a mix of MMM, experiments, and attribution, for measurement.