Campaign India Team
Feb 06, 2020

IIHB sends legal notice to Duff & Phelps for breach of exclusivity

According to IIHB, D&P used their knowledge, research, data and expertise for their 2020 Report without giving the promised exclusivity credits.

IIHB is being represented by Dua & Associates.
IIHB is being represented by Dua & Associates.
The Indian Institute of Human Brands (IIHB) have sent a legal notice to Duff & Phelps (D&P). The notice pertains to the celebrity report released on 5 February in the media
 
According to Sandeep Goyal, chief mentor of IIHB, Duff & Phelps approached the institute in November 2019 proposing an exclusive tie-up between the two organisations.
 
D&P would use IIHB’s knowledge, research, data and expertise for their 2020 Report. IIHB agreed, subject to being given exclusivity credits.
 
Goyal said, “Duff & Phelps have completely reneged on their commitments to us on exclusivity despite multiple mails being exchanged, and specific confirmations to that effect by Vibhor Nayar, vice president in-charge of the project.” 
 
He added, “A lot of the data has been shown to be the work of D&P in-house teams while all the knowledge, the expertise and the perspectives were derived from interactions with IIHB. Their teams spent hours in huddles at the IIHB offices. A lot of information has been rephrased and passed off as D&P’s own assessment and understanding of the subject. What amazes me is the unashamed diversion and repurposing of our data. And then they have gone and put out a press release claiming an exclusive tie-up with some Meltwater entity. It hurts. I have never seen such low professional standards in 35 years of being in business.”
 
IIHB is being represented by Dua & Associates.
 
Source:
Campaign India

Related Articles

Just Published

5 hours ago

Instagram to begin testing Reels ads in India

To also conduct reels ad trials in Brazil, Germany and Australia

10 hours ago

Will work from home last forever?

Industry honchos throw light on the impact of the work from home culture, and the possible repercussions of a longer lockdown on employees and businesses

10 hours ago

More than half of Instagram influencers 'engaged in ...

Also, 45% of Instagram accounts are fake, according to a new study by HypeAuditor

10 hours ago

WPP’s Mark Read calls for 'collaborative effort' on ...

Holding company used Earth Day as platform to make announcement on commitments